We are happy to bring back Katherine Wintsch from The Mom Complex. We met Katherine years ago from her time at The Martin Agency. Katherine’s webinar on surviving in the ad industry, juggling your role as ad professional and mom is both profound and moving. Check it out. https://filamentinc.com/blog/webclinic/how-to-survive-and-thrive-as-a-woman-in-advertising-with-katherine-wintsch/
Category: Uncategorized
Happy Thanksgiving!
While we don’t talk to each of our clients as regularly was we would like, we would like to thank everyone for making this another great year! Wishing you all a great holiday season!
Happy 26th B-day Filament!
It is hard to believe it has been 26 years since we started Filament. Over the years, we have grown from a few small clients to clients all over the world. We could not have imagined what an exciting and fulfilling journey it would be. Thank you all for joining us on what to date… Read more »
Super Bowl Spots …some highlights
Great game! Congrats to the Chiefs and my friends in KC. The spots had some great highlights for me and a few head scratchers as well. The Martin Agency’s Oreo “let me twist on it” campaign is brilliant. A never ending supply comes out of one perfect idea that no other cookie/snack company can own…. Read more »
Upcoming Superbowl Ads
As is nearly everyone in the industry, we are excited to see what new spots are coming for the upcoming Superbowl. A few that are most interesting to me: E*TRADE – Love the way that they bring fresh, iconic, memorable work to the game. I am interested to see what they do this year. Budweiser… Read more »
Filament hired by major pharma client
Filament normally work closely with ad agencies, PR/PA and research firms but rarely on the client side. Filament just signed a six-month contract to work with a large pharmaceutical company to help them change the way that they market products and engage with their agencies worldwide. It will be a great opportunity to gain insight… Read more »
The changing role of creative and the creative team
Ross Chowles, industry veteran and professor at Michigan State University conducted his first webinar with Filament. It was great to hear him to a deep dive on the industry, the creative department, artificial intelligence, clients demands and his views on where this is taking our industry. His insights were a great opportunity to step back… Read more »
Doritos is Super…again
It seems that every year, Doritos wins the Super Bowl. Granted there are always a collection of great spots every year, but rarely does one brand do a great job every year. Owning the triangle is brilliant. Owning something as simple as a shape has endless opportunities and is a campaign that could live for… Read more »
Filament adds MSU professor Ross Chowles to webinar staff
We are very excited to have Ross adding his expertise to our webinar offerings. Ross has won all of the major awards since founding The Jupiter Drawing Room many years ago. He has since gone on to teach at Michigan State University and be a judge at both The One Show and The Cannes Lions…. Read more »
Growth Growth Growth!
As a very small business, our idea of tremendous growth may be different than some of our clients who have staff measuring in the hundreds (or thousands) and revenues well beyond what we could ever imagine. Still, for many of our clients landing seven new accounts in a year would represent a good year. In… Read more »