Category: Uncategorized

Bravo to BBDO and Pepsi for a clever, memorable spot that I thought stole the show at the Super Bowl. It is a slippery slope when a brand tries to borrow another brands icon the way Pepsi did but BBDO did it flawlessly. Inc. Magazine ran an article stating that Pepsi learned the hard way… Read more »

Thank you to all of our wonderful clients. We celebrate another year with all of you!

Andrew Butler, a new webinar leader at Filament, conducted his first webinar for us entitled Making your Strategy Department a Profit Center. We met Andrew years ago when he was at the Martin Agency and were excited to have him join our list of webinar leaders. Andrew did a great job giving practical advise on… Read more »

Another semester of webinars comes to a close. Co-founder Pam Bloore took over the webinars in 2025 and new webinar leaders to add to Filament’s stable of webinar leaders. In addition to webinars on pitching and winning new business, presenting creative work, presenting under pressure and presentation nerves, Pam added webinars on strategy, agency growth,… Read more »

We are happy to bring back Katherine Wintsch from The Mom Complex. We met Katherine years ago from her time at The Martin Agency. Katherine’s webinar on surviving in the ad industry, juggling your role as ad professional and mom is both profound and moving. Check it out. https://filamentinc.com/blog/webclinic/how-to-survive-and-thrive-as-a-woman-in-advertising-with-katherine-wintsch/

While we don’t talk to each of our clients as regularly was we would like, we would like to thank everyone for making this another great year! Wishing you all a great holiday season!

It is hard to believe it has been 26 years since we started Filament. Over the years, we have grown from a few small clients to clients all over the world. We could not have imagined what an exciting and fulfilling journey it would be. Thank you all for joining us on what to date… Read more »

Great game! Congrats to the Chiefs and my friends in KC. The spots had some great highlights for me and a few head scratchers as well. The Martin Agency’s Oreo “let me twist on it” campaign is brilliant. A never ending supply comes out of one perfect idea that no other cookie/snack company can own…. Read more »

As is nearly everyone in the industry, we are excited to see what new spots are coming for the upcoming Superbowl. A few that are most interesting to me: E*TRADE – Love the way that they bring fresh, iconic, memorable work to the game. I am interested to see what they do this year. Budweiser… Read more »

Filament normally work closely with ad agencies, PR/PA and research firms but rarely on the client side. Filament just signed a six-month contract to work with a large pharmaceutical company to help them change the way that they market products and engage with their agencies worldwide. It will be a great opportunity to gain insight… Read more »