Category: Uncategorized

Super Bowl Spots …some highlights

Great game! Congrats to the Chiefs and my friends in KC. The spots had some great highlights for me and a few head scratchers as well. The Martin Agency’s Oreo “let me twist on it” campaign is brilliant. A never ending supply comes out of one perfect idea that no other cookie/snack company can own…. Read more »

Upcoming Superbowl Ads

As is nearly everyone in the industry, we are excited to see what new spots are coming for the upcoming Superbowl. A few that are most interesting to me: E*TRADE – Love the way that they bring fresh, iconic, memorable work to the game. I am interested to see what they do this year. Budweiser… Read more »

Filament hired by major pharma client

Filament normally work closely with ad agencies, PR/PA and research firms but rarely on the client side. Filament just signed a six-month contract to work with a large pharmaceutical company to help them change the way that they market products and engage with their agencies worldwide. It will be a great opportunity to gain insight… Read more »

The changing role of creative and the creative team

Ross Chowles, industry veteran and professor at Michigan State University conducted his first webinar with Filament. It was great to hear him to a deep dive on the industry, the creative department, artificial intelligence, clients demands and his views on where this is taking our industry. His insights were a great opportunity to step back… Read more »

Doritos is Super…again

It seems that every year, Doritos wins the Super Bowl. Granted there are always a collection of great spots every year, but rarely does one brand do a great job every year. Owning the triangle is brilliant. Owning something as simple as a shape has endless opportunities and is a campaign that could live for… Read more »

Filament adds MSU professor Ross Chowles to webinar staff

We are very excited to have Ross adding his expertise to our webinar offerings. Ross has won all of the major awards since founding The Jupiter Drawing Room many years ago. He has since gone on to teach at Michigan State University and be a judge at both The One Show and The Cannes Lions…. Read more »

Growth Growth Growth!

As a very small business, our idea of tremendous growth may be different than some of our clients who have staff measuring in the hundreds (or thousands) and revenues well beyond what we could ever imagine. Still, for many of our clients landing seven new accounts in a year would represent a good year. In… Read more »

Filament Independent Agency Forum celebrates 2nd anniversary

What started as a forum to help our independent agency clients discuss operating during Covid has grown into a larger group of agencies discussing not just Covid issues but many of the challenges running a independent agency in a difficult economic environment. The pace of change at the beginning of the pandemic was so fast… Read more »

MM and M announce Pinnacle Awards Honorees

I realize that awards ceremonies can be a bit self congratulatory but at the same time it is important to recognize greatness in the healthcare marketing industry. We have awards for up-and-comers and awards for lifetime achievement but great job MM and M for recognizing people in the prime of their career with the Pinnacle… Read more »

Jay Carter Named Industry Person of the Year by Med Ad News

Med Ad New has named Jay Carter Person of the Year (read here) and it could not have gone to a more deserving person. It is worth noting that this is person of the year not marketer of the year. It goes without saying that Jay is an incredible marketer… to his credit he is… Read more »