Get Past the RFP! Success Strategies for Winning Proposals

Responding to RFPs is time consuming and risky. Skilled new business practitioners can sometimes circumvent them altogether, but for most ad agencies they are an unavoidable first step in winning a new account or assignment. This webclinic will show you not only how to mitigate the risk and manage the process, but how to treat… Read more »

Building Brand Storytelling Platforms

To understand the difference between an ad campaign and a brand platform, consider the difference between a movie and a movie franchise. Any movie that’s franchisable is more than just a story, but an entire world. Successful movie franchises start with the creation of a world that obeys its own set of rules. The richer… Read more »

Everyone gets Nervous: Managing Nerves in Presentations, Pitches and Q & A

While everyone gets nervous when presenting, some people have managed to find way to minimize their nerves, or even better turn that nervous energy into something more positive. This doesn’t necessarily mean suddenly enjoying speaking in front of a group but it does mean being able to do a solid, sometimes great job while you… Read more »

Mobile Marketing: It’s more than just the size of the screen

“Mobile is devouring the world.”—John Costello, Chief Global Customer and CMO, Dunkin’ Donuts The importance of mobile is recognized across many industries, yet there are still companies that are struggling to keep up with the growing mobile trend. At the same time, expectations of where and how brands interact with our mobile and tech-savvy culture… Read more »

How to Grow The Agency Organically: A step-by-step plan to grow your existing business

Growing existing business is not about hope and serendipity. As the saying goes, “hope is the absence of a plan”.  And yet so few agencies spend as much time and effort developing their existing business as they do pursuing new business. Phil Asche and Hayes Roth will review their approach to organic growth which is… Read more »

Powering Creativity Outside of the Creative Department

Just like the creative department uses their creativity to solve creative problems, other disciplines can flex their creative muscle to solve strategy, media, account and agency-client problems. The success of any communication, any campaign, any brand, any company or community depends on smarter, more impactful thinking from everyone involved. While everyone has their own set… Read more »

Social Media and Content Marketing Done Right: The Legal Tools Every Agency Creative and Leader Needs

The legal heat has been turned up significantly on marketers using social media and content marketing and, more recently, native advertising tactics. New FTC guidelines and increased regulatory enforcement have raised stakes for both brands AND agencies. And in addition to the regulatory hurdles, marketers need to be knowledgeable about legal issues including copyright infringement,… Read more »

Content Strategy: What you need to know

Whether you call it “branded content, content, content strategy, content development, social content” or any other term.  These terms now flow from everyone’s tongues like honey.  But what do they really mean? What do you as a marketer or agency strategist really need to know and understand? On one hand, it’s simply not the case… Read more »

Leading vs. Managing: Getting to Great

Managing is all about getting things done; leading is making sure agency teams are getting the right things done.  Exceptional agency leaders don’t just deliver great work. They rally their teams to develop new opportunities and improve the process. Vision plays a part, but more so, the ability to translate high level thinking into simple… Read more »

Knowledge = Profit: What account/creative/media staff need to know about agency finances

In today’s economic challenges, agencies need to pay more attention than ever to getting the money right. Account leaders, creatives and media staff in the agency who aren’t in the accounting or finance departments need to understand how their agencies make money, how to make sure the agency is getting paid and making a profit,… Read more »

Hiring and Retaining the Best Talent

While technology may reduce the need for physical labor, it has also made each new hire more critical to fulfilling the needs of an organization.  This, coupled with a decline in the working population and a more mobile talent pool, has increased pressure to attract and retain value-added talent in an increasing competitive market.   It… Read more »

Don’t Leave Money on the Table: Negotiating Client Contracts from a Position of Strength

You’ve just gotten the call from the client and it’s good news. After weeks (or months) of hard work, long hours, and sacrifice, your agency has won the business. It’s time to celebrate – almost. No deal is done until the contract is signed. Unfortunately, a lot of agencies rush through this process in the… Read more »

Digital Project Management: Strategically Managing Expectations and Outcomes

Bringing teams together to make things happen. At the highest level, that’s the role of a Digital Project Manager. However, there are several unique challenges and rewards that come with this role. The project scope doubled overnight? Time to contact the Digital Project Manager. A huge prospect needs a brief ready by Monday morning? Time… Read more »

Leveraging Creative Tension

One of the most effective ways to jump start the creative process and get to big ideas faster, is by leveraging creative tensions; by using polarities to spark story. Wherever you find conflict or opposing energies, you’ll find conflict. And where you find conflict, you find the rudiments of story. These tensions can come from… Read more »

Making Paid Social Media Work Harder For Your Brands

Your brand is already using social to build a community and drive awareness — but how much have you leveraged some of the most powerful ad platforms on the planet — social paid media? Between Facebook app installs campaigns, Twitter lead-gen promotions, LinkedIn sponsored content, Instagram retail ads and Snapchat geo-filters — find out how… Read more »

What Prospects are Looking for in Your Agency Website

The agency website is a prospect’s first impression of your agency. 100% of prospects check out the web sites of the agencies they’re considering before they contact the agency. If your site isn’t presenting the agency effectively, you can expect the agency to be crossed off the consideration list. The problem with most agency sites… Read more »

Would you like to view a previous WebClinic?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »