Innovation 2018: Emerging Tech Trends in Marketing for 2018 And A Look Back at 2017

We are constantly bombarded with new and exciting creative technologies that rock the world of marketing and open up new possibilities for brands to attract, engage, locate, convert and retain customers. Keeping up with the latest cutting edge developments is essential, and so is making sense of what they mean for you and your clients! Join… Read more »

The Art of Negotiation for Account Service: How To Strengthen Your Negotiation Skills

“The minute you get an account is the minute you start losing it.” Advertising Hall of Famer Carl Ally. A good negotiator is a good listener and must keep the conversation going until the other side puts everything out on the table that needs to be known in order to make a deal. Advertising people tend… Read more »

The Secrets to Keeping Clients Longer

Someone once said, “The only sure thing in our business is that you’ll lose business.” The cruel fact is that eventually all your current clients will go away. Client departures often disrupt an agency and frequently force it to lay off talented staff. Sometimes the event even forces the agency to go out of business…. Read more »

How To Find The Upside in Limitations And Unlock Agency Growth

Agencies and clients face a myriad of challenges today: markets are more competitive, consumers and customers more demanding, and time and budgets are more constrained than ever. How do you approach these constraints? Are they a source of asphyxiation or inspiration? Are you ready to roll up your sleeves and help your clients fix the… Read more »

Employee Onboarding: Design and personalize an onboarding process that helps new employees succeed

22% of staff turnover occurs in the first 45 days of new employment.   As HR professionals and managers, it is important to set new employees up for success. By giving new employees an engaging, thorough and consistent on-boarding experience, they will become immersed in the company culture and loyal from the start Agencies spend… Read more »

Strategy Simplified: Why strategy needs to get less smart and be more effective

Strategy is just full of five syllable words. Why? We all want to look and sound smart to our clients. But big buzzwords don’t just undermine your points, they keep people from understanding what you’re saying. Make no mistake, your job is to have influence over the actions of your clients. To guide them and… Read more »

Building Brand Storytelling Platforms with Luke Sullivan

To understand the difference between an ad campaign and a brand platform, consider the difference between a movie and a movie franchise. Any movie that’s franchisable is more than just a story, but an entire world. Successful movie franchises start with the creation of a world that obeys its own set of rules. The richer… Read more »

Why Agencies Win Pitches

New business is the engine that drives agency growth and frequently the difference between winning a pitch and coming in “second” is very small. Having a few new tools in your new business toolbox can be just what is needed to raise your agency’s win rate. This session reviews the most typical mistakes that agencies… Read more »

Turning Research into Insights

In a world where there’s more information readily available than ever before, available information is rarely translating into available insights. Turning information into insights means going beyond the facts, into thinking about how new learning can drive meaningful action. On February 22,  join Robin Hafitz, CEO, Open Mind Strategy, who will demystify the process of… Read more »

Agency Operating Plans: The Key(s) to Controlling Costs and Realizing Profits

With shrinking agency profit margins resulting from the combination of the relentless squeeze on agency compensation and the ever growing cost of resources and development, the use of a sound financial operating plan is increasingly critical to optimizing marketing service firm profit performance. Accident, luck, coincidence are three words that DON’T accurately describe how profits… Read more »

Why The Creative Process Is Broken And How To Fix It with Tracy Wong

It seems like 99 percent of the time, the crap ideas win. Why is that? Because the creative process is completely f*cking broken. For every bad idea that makes it out into the world, there are dozens, hundreds, thousands of great ideas that will never see the light of day. They litter marketing conference rooms… Read more »

EQ Is The New IQ: Using Your Emotional Intelligence To Succeed In The Ad Biz

“EQ is so critical to success that it accounts for 58% of performance in all jobs.”  – Bradberry + Graves, Emotional Intelligence 2.0 Part of what makes the advertising industry incredible is the creatively passionate people who make the industry what it is. By better understanding our emotions and the emotions of others, we can… Read more »

A Model for Creating Better Social Advertising Faster: Effective Social Marketing in Four Steps

On March 30, ad veteran, author and Savannah College of Art and Design (SCAD) professor Luke Sullivan, will present Effective Social Marketing in Four Steps. This webinar will teach you how to reframe social marketing with a simple process of four steps, a process participants can start to use immediately. By reverse engineering successful social… Read more »

The Changing Role of Account Management

“Change”…As if the rapid change in media, technology and leadership wasn’t enough, throw in the efficiency demands of procurement on an agency’s Scope Of Work (SOW); the “stretch” target goals of brand managers; the utilization and bottom-line requirements of agency CFOs; and the day-to-day/quarter-to-quarter rigors of an “integrated” service platform and you enter the new… Read more »

Would you like to view a previous WebClinic?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »