Innovation: Recasting your Agency’s Future with Laurie Coots, former Globlal CMO of TBWA\Worldwide

Who doesn’t love that Eureka moment when a flash of insight inspires us to shift our creative development process? Who equally hates the heartache of losing accounts because we don’t have the optimum account management process? And who is tired of managing the challenges of decreasing recurring revenue with the increasing price of talent? Inspired… Read more »

Advertising in the Age of Digital Media: Legal Risks, Rewards and Staying Relevant

Social media marketing has garnered significant legal attention in recent years.  In 2017, the marketing industry watched as this practice not only grew in popularity, but became a main focus of regulatory and self-regulatory concern.  In the last year, both the Federal Trade Commission (FTC) and the National Advertising Division (NAD) became particularly active in… Read more »

Own-HER-Ship: A Woman’s Guide to Driving Career Growth And Results

Are women at your agency feeling lost or overwhelmed when it comes to their growth and development? Are they looking to their boss or HR to shepherd their career forward versus taking the initiative themselves? How might empowering women to drive their personal and professional growth impact an agency’s success? Now more than ever, it’s… Read more »

Improve Your Agency Culture. Improve Your ROI. Believe It. — NEW DATE —

Your agency’s culture may be one of the most misunderstood and underutilized tools for greater productivity and higher profits.   This webinar examines what a culture is and isn’t. It demonstrates how a carefully installed culture can actually increase productivity and profits. Everyone thinks their agency has a culture but few can articulate it, understand… Read more »

Managing to Lead: How Agency Managers Become Great Leaders

You are a machine when it comes to getting things done. Your work is as good as it gets and nothing waits on you. That’s why you keep getting promoted. Now comes the hard part…getting other people to perform as well as you. The skills required to be a strong agency manager are growing increasingly… Read more »

Why and How to Benchmark Your Agency: Proven Practice for Gaining Performance Improving Insights

You’re investing time, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments?  These are the insights that benchmarking can help deliver. How do you survive and thrive in an environment where agencies must continuously adapt and deliver more,… Read more »

Leveraging Conflict for Faster, Better Creative with Luke Sullivan

One of the most effective ways to jumpstart the creative process and get to big ideas faster, is by leveraging creative tensions; by using polarities to spark story. Wherever you find conflict or opposing energies, you’ll find conflict. And where you find conflict, you find the rudiments of story. These tensions can come from anywhere…. Read more »

How Agencies Make (and Lose) Money: What every account/creative/digital/media person needs to know about agency finances

After years in the business, we all understand how the agency makes money but people in the first few years of their career benefit hearing not just how the agency makes and loses money, but what they can do to make a positive impact on the bottom line.  Helping your team better understand their role… Read more »

It’s Time to Give Your Approach to RFPs a Makeover! The systematic way to improve your agency’s answers and increase your win rate

You check your email and there it is. The promise of a great new client. A chance to do great work and increase your agency’s revenue. But first, you have to submit a successful RFP. If you are the CEO or a new business director of an agency, you know that weird mixture of feelings… Read more »

Social Media Is Causing A Revolution In Brand Building: Moving From Brand Management To Conversation Management

Consumers and marketers have now been living with social media for 10+ years. While it is viewed by most marketers as another communication channel, to be integrated with all the others for synergistic effectiveness, it has had a far more profound impact on the marketing landscape then that. Looking at the landscape from 35,000 feet,… Read more »

Increasing Your Bottom Line: What You Need To Become A Highly Profitable Agency

Highly profitable agencies are to be envied.  Common traits among those agencies: They are award winning, innovative, have successful and trusted clients, efficient, have great client relationships, are considered thought leaders, have incredibly innovative/motivated employees and yes, they are highly profitable.  These agencies consistently generate profit margins between 20% to 30% and some even higher…. Read more »

Applying Agile Practices to Accelerate Agency Growth: How to create team workflow and structure to reduce costs, increase capacity and elevate quality

Many advertising and marketing agencies are struggling to deliver increasing amounts of digital and project-based work with their current operating model. Their margins, quality of work, team morale, and client experience suffer as a result. If this touches a nerve, it’s time to rethink how your agency works. On July 24, join Brian Kessman, agency… Read more »

Would you like to view a previous WebClinic?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »