Improve Your Agency Culture. Improve Your ROI. Believe It. — RESCHEDULED, DATE TBA

Your agency’s culture may be one of the most misunderstood and underutilized tools for greater productivity and higher profits.   This webinar examines what a culture is and isn’t. It demonstrates how a carefully installed culture can actually increase productivity and profits. Everyone thinks their agency has a culture but few can articulate it, understand… Read more »

Agency Operating Plans: The Key(s) to Controlling Costs and Realizing Profits

With shrinking agency profit margins resulting from the combination of the relentless squeeze on agency compensation and the ever growing cost of resources and development, the use of a sound financial operating plan is increasingly critical to optimizing marketing service firm profit performance. Accident, luck, coincidence are three words that DON’T accurately describe how profits… Read more »

EQ Is The New IQ: Using Your Emotional Intelligence To Succeed In The Ad Biz

“EQ is so critical to success that it accounts for 58% of performance in all jobs.”  – Bradberry + Graves, Emotional Intelligence 2.0 Part of what makes the advertising industry incredible is the creatively passionate people who make the industry what it is. By better understanding our emotions and the emotions of others, we can… Read more »

THE ART OF EXECUTIVE PRESENCE: How To Stand Out, Speak Up and Impress VIPs and Peers

In business, certain people just seem to have it. They don’t wait to be offered a seat at the table or asked for their opinion–people with executive presence join right in no matter who’s in the room. “It” is called executive presence, a current hot button with senior agency leaders everywhere that studies show is… Read more »

Managing Nerves during Presentations, Meetings, Pitches and Q&A — March 27 — 1:00 – 2:00 ET

Nervous reactions can sabotage even the most highly skilled presenter.  The result can be career limiting, since clients and colleagues often get the impression that the presenter is either not smart, is under prepared  or lacks knowledge – which couldn’t  be further from the truth.  Since nervous reactions vary by individual, this webinar covers tactics… Read more »

A Model for Creating Better Social Advertising Faster: Effective Social Marketing in Four Steps with Luke Sullivan

On March 30, ad veteran, author and Savannah College of Art and Design (SCAD) professor Luke Sullivan, will present Effective Social Marketing in Four Steps. This webinar will teach you how to reframe social marketing with a simple process of four steps, a process participants can start to use immediately. By reverse engineering successful social… Read more »

The Changing Role of Account Management

“Change”…As if the rapid change in media, technology and leadership wasn’t enough, throw in the efficiency demands of procurement on an agency’s Scope Of Work (SOW); the “stretch” target goals of brand managers; the utilization and bottom-line requirements of agency CFOs; and the day-to-day/quarter-to-quarter rigors of an “integrated” service platform and you enter the new… Read more »

Marketing in the Age of Artificial Intelligence

Penetration of smart speakers and chat interfaces is growing at a rate that rivals the growth of the iPhone User behavior towards voice search and engagement with bots is on a trajectory to radically change the way we discover content and services Agencies and marketers are as unprepared for this paradigm shift as they were… Read more »

How to Raise Your Agency’s Visibility Through Agency PR: Creating And Navigating An Effective Agency PR Strategy

As the media landscape has changed, so have the opportunities to earn press coverage for an advertising agency, no matter what its size.  Investing in and devoting time to Agency PR is important for reaching clients, getting into pitches, and recruiting and retaining employees, yet it’s hard to allocate the time and resources to make… Read more »

Innovation: Recasting your Agency’s Future with Laurie Coots

Who doesn’t love that Eureka moment when a flash of insight inspires us to shift our creative development process? Who equally hates the heartache of losing accounts because we don’t have the optimum account management process? And who is tired of managing the challenges of decreasing recurring revenue with the increasing price of talent? Inspired… Read more »

Advertising in the Age of Digital Media: Legal Risks, Rewards and Staying Relevant

Social media marketing has garnered significant legal attention in recent years.  In 2017, the marketing industry watched as this practice not only grew in popularity, but became a main focus of regulatory and self-regulatory concern.  In the last year, both the Federal Trade Commission (FTC) and the National Advertising Division (NAD) became particularly active in… Read more »

Own-HER-Ship: A Woman’s Guide to Driving Career Growth And Results

Are women at your agency feeling lost or overwhelmed when it comes to their growth and development? Are they looking to their boss or HR to shepherd their career forward versus taking the initiative themselves? How might empowering women to drive their personal and professional growth impact an agency’s success? Now more than ever, it’s… Read more »

Increasing Your Bottom Line: What You Need To Become A Highly Profitable Agency

Highly profitable agencies are to be envied.  Common traits among those agencies: They are award winning, innovative, have successful and trusted clients, efficient, have great client relationships, are considered thought leaders, have incredibly innovative/motivated employees and yes, they are highly profitable.  These agencies consistently generate profit margins between 20% to 30% and some even higher…. Read more »

Applying Agile Practices to Accelerate Agency Growth: How to create team workflow and structure to reduce costs, increase capacity and elevate quality

Many advertising and marketing agencies are struggling to deliver increasing amounts of digital and project-based work with their current operating model. Their margins, quality of work, team morale, and client experience suffer as a result. If this touches a nerve, it’s time to rethink how your agency works. On May 8, join Brian Kessman, agency… Read more »

Managing to Lead: How Agency Managers Become Great Leaders

You are a machine when it comes to getting things done. Your work is as good as it gets and nothing waits on you. That’s why you keep getting promoted. Now comes the hard part…getting other people to perform as well as you. The skills required to be a strong agency manager are growing increasingly… Read more »

Why and How to Benchmark Your Agency: Proven Practice for Gaining Performance Improving Insights

You’re investing time, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments?  These are the insights that benchmarking can help deliver. How do you survive and thrive in an environment where agencies must continuously adapt and deliver more,… Read more »

Leveraging Conflict for Faster, Better Creative with Luke Sullivan

One of the most effective ways to jumpstart the creative process and get to big ideas faster, is by leveraging creative tensions; by using polarities to spark story. Wherever you find conflict or opposing energies, you’ll find conflict. And where you find conflict, you find the rudiments of story. These tensions can come from anywhere…. Read more »

It’s Time to Give Your Approach to RFPs a Makeover! The systematic way to improve your agency’s answers and increase your win rate

You check your email and there it is. The promise of a great new client. A chance to do great work and increase your agency’s revenue. But first, you have to submit a successful RFP. If you are the CEO or a new business director of an agency, you know that weird mixture of feelings… Read more »

Social Media Is Causing A Revolution In Brand Building: Moving From Brand Management To Conversation Management

Consumers and marketers have now been living with social media for 10+ years. While it is viewed by most marketers as another communication channel, to be integrated with all the others for synergistic effectiveness, it has had a far more profound impact on the marketing landscape then that. Looking at the landscape from 35,000 feet,… Read more »

Would you like to view a previous WebClinic?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »