How Are Your Agency’s Economic Vital Signs? Keys to Developing an Agency Financial Health Self-Assessment

Responsible agency leaders are typically very conscious of the quality of their new business development efforts, client service skills, and the comparative strengths and weaknesses of their work product.  Those are appropriate focal points of agency management teams and are certainly critical to continued growth and success. Often times, however, much less time and attention… Read more »

Negotiating Budgets, Deadlines, Scopes and Other Tough Topics with Clients

In today’s fast-paced, project-based world when there’s no time for missteps or miscommunication with clients, account managers and team leads must know how to navigate potentially difficult conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc. These skills become particularly important when your firm is one of several agency partners working together on… Read more »

Creative Project Management: The Value and Success Factors of Creative Project Management

The position of Creative Project Management in an agency continues become an important role in managing the agency workflow process.   Every agency has its own variables that influence process for managing workflow. Learn how to create structure around the variables and in doing so,  protect the agency integrity, profitability and quality of work through… Read more »

Restoring Agency-Client Relationships: How Can Agencies and Advertisers Re-engineer to Restore Health and Success to Their Strategic Relationships?

Agency-client relationships have been compromised, over many years, by a series of related and non-related issues. This is particularly serious in light of the slowdown in advertiser brand growth and sales since 2008. Weak revenue growth has forced advertisers to focus on cost management, with many dysfunctional outcomes for advertisers and agencies alike. Advertisers have… Read more »

Applying Agile Practices to Accelerate Agency Growth: How to create team workflow and structure to reduce costs, increase capacity and elevate quality

Many advertising and marketing agencies are struggling to deliver increasing amounts of digital and project-based work with their current operating model. Their margins, quality of work, team morale, and client experience suffer as a result. If this touches a nerve, it’s time to rethink how your agency works. On July 24, join Brian Kessman, agency… Read more »

The Account Management and Creative relationship–how to establish a strong partnership among these disciplines

The relationship between account managers and creative folks can be a wonderful partnership that results in excellent work and business building ideas.   But…more often than not, this relationship has challenges that lead to discord and frustrated employees among those disciplines. Creative folks and Account managers often spend so much time trying to get along and… Read more »

What’s next after #metoo? Speaking up…Being Heard…and Getting Recognition

The #metoo movement has opened the door for women.  It has shifted awareness of what is acceptable and what isn’t and has rewarded speaking up for ourselves.   #Metoo has created a cultural shift in mentality that creates a huge opportunity to make real changes in your work life and home life that extends beyond inappropriate sexual situations…. Read more »

Increasing Your Bottom Line: What You Need To Become A Highly Profitable Agency

Highly profitable agencies are to be envied.  Common traits among those agencies: They are award winning, innovative, have successful and trusted clients, efficient, have great client relationships, are considered thought leaders, have incredibly innovative/motivated employees and yes, they are highly profitable.  These agencies consistently generate profit margins between 20% to 30% and some even higher…. Read more »

Would you like to view a previous WebClinic?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »