Leveraging Conflict for Faster, Better Creative with Luke Sullivan

One of the most effective ways to jumpstart the creative process and get to big ideas faster, is by leveraging creative tensions; by using polarities to spark story. Wherever you find conflict or opposing energies, you’ll find conflict. And where you find conflict, you find the rudiments of story. These tensions can come from anywhere…. Read more »

How Agencies Make (and Lose) Money: What every account/creative/digital/media person needs to know about agency finances

After years in the business, we all understand how the agency makes money but people in the first few years of their career benefit hearing not just how the agency makes and loses money, but what they can do to make a positive impact on the bottom line.  Helping your team better understand their role… Read more »

Making Influencer Marketing Work for your Clients: 8 New Rules for Influencer Marketing — May 31 — 1:00 – 2:00 ET

Is influencer marketing a bubble waiting to burst? How do I make influencer partnerships more than just a glorified product placement? Is it worth the hours, money and fees? Most importantly, how do I know it’s working? Whether you’re on the agency-side or client-side, we have all asked ourselves at least one of the questions… Read more »

Content Marketing: How To Incorporate It Into Client Strategies — June 5 — 1:00 – 2:00 ET

Agencies often focus on the paid advertising channels and ignore the powerful impact strategic use of content marketing can have for their clients – and their own bottom lines. Content marketing can become an excellent source of new customers and a way to keep a community of customers engaged and increase their long term value. … Read more »

It’s Time to Give Your Approach to RFPs a Makeover! The systematic way to improve your agency’s answers and increase your win rate

You check your email and there it is. The promise of a great new client. A chance to do great work and increase your agency’s revenue. But first, you have to submit a successful RFP. If you are the CEO or a new business director of an agency, you know that weird mixture of feelings… Read more »

Social Media Is Causing A Revolution In Brand Building: Moving From Brand Management To Conversation Management

Consumers and marketers have now been living with social media for 10+ years. While it is viewed by most marketers as another communication channel, to be integrated with all the others for synergistic effectiveness, it has had a far more profound impact on the marketing landscape then that. Looking at the landscape from 35,000 feet,… Read more »

What’s next after #metoo? Speaking up…Being Heard…and Getting Recognition

The #metoo movement has opened the door for women.  It has shifted awareness of what is acceptable and what isn’t and has rewarded speaking up for ourselves.   #Metoo has created a cultural shift in mentality that creates a huge opportunity to make real changes in your work life and home life that extends beyond inappropriate sexual situations…. Read more »

Increasing Your Bottom Line: What You Need To Become A Highly Profitable Agency

Highly profitable agencies are to be envied.  Common traits among those agencies: They are award winning, innovative, have successful and trusted clients, efficient, have great client relationships, are considered thought leaders, have incredibly innovative/motivated employees and yes, they are highly profitable.  These agencies consistently generate profit margins between 20% to 30% and some even higher…. Read more »

Negotiating Budgets, Deadlines, Scopes and Other Tough Topics with Clients

In today’s fast-paced, project-based world when there’s no time for missteps or miscommunication with clients, account managers and team leads must know how to navigate potentially difficult conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc. These skills become particularly important when your firm is one of several agency partners working together on… Read more »

Applying Agile Practices to Accelerate Agency Growth: How to create team workflow and structure to reduce costs, increase capacity and elevate quality

Many advertising and marketing agencies are struggling to deliver increasing amounts of digital and project-based work with their current operating model. Their margins, quality of work, team morale, and client experience suffer as a result. If this touches a nerve, it’s time to rethink how your agency works. On July 24, join Brian Kessman, agency… Read more »

Would you like to view a previous WebClinic?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »