Why You Lost the Pitch – What Prospects are not Telling You About Your Presentation

You did your homework, created a deck and rehearsed the pitch time and time again only to get the dreaded… “You came in second place” phone call.  As we all know, by some mystery of math…everyone came in second place. When it comes down to it, the prospect has two goals for that phone call…. Read more »

Using Metrics to Win – and Keep – Clients: Applying Metrics to Your Advantage

Digital Marketing has added new layers of complexity, an explosion of data, AND new ways to track and measure success to the marketing strategies of every agency’s clients.  Yet most agencies are afraid to track and review key metrics with clients despite clear demand in the marketplace for ROI driven solutions. On September 26 join… Read more »

How To Evaluate Creative Ideas and Make Them Better with Tracy Wong

We’re in a business driven by creative ideas. And we succeed and fail based on the quality of those ideas. But has anyone ever told you how to evaluate an idea? Or explained to you what makes a good one, what makes a bad one, and how to tell the difference? Better yet, how to… Read more »

Everything Is A Negotiation

Negotiation is a part of any agency staff’s daily experience.   Whether we are talking about timelines, logo size, strategic ideas, internal resources, media spends…everything is negotiable.  The challenge is that these negotiations, whether with colleagues or clients, happen so frequently that often our first impulse is to resolve them quickly. However these daily negotiations can… Read more »

A Creative Writes The Brief

The brief is the single most-complained about thing in most creative industries. “What are we supposed to do with this??” Every client, every agency, every planner, and every strategist has a different idea of what makes a great creative brief. So do creatives – and this is one creative’s answer. On October 6, join author,… Read more »

Writing an Annual Plan for New Business: Why It’s Important, Where to Start and What to Include

“You can’t manage what you can’t measure.”–Peter Drucker The new business function at many ad agencies is more about blocking and tackling than thoughtful planning. But by taking the time to create a plan that sets expectations for your new business team (as well as the agency as a whole), you’ll shift from reactive, scattershot pitching to… Read more »

Defending Creative Work Without Getting Defensive

Getting a client excited about an idea is an important step in getting a concept accepted.  But nearly all creative work will elicit some observations or “suggestions” from a client or prospect.  How a creative or account person handles that suggestion goes a long way toward whether that concept will be accepted or not by… Read more »

Optimizing Creative Output: How to Manage Creatives

“My brother, he’s crazy. He thinks he’s a chicken. We’d take him to a psychiatrist, but we need the eggs.” –Woody Allen. And that’s pretty much the problem with managing creatives. Yes, they’re kind of crazy, but we need the eggs. The question is how do we manage people who don’t like to be managed?… Read more »

Confessions of a Hypercritical Client: What Your Clients Are Not Telling You

Clients can be frustrating with unreal expectations, last minute rushes, endless direction changes and redo’s. But too often, they feel pushback and wonder if their agency partner really gets it. Agency says “We’ll think about it,” clients hear “Not doing it”.  Agency says “We’re working on it,” client hears “They are not going to make… Read more »

Project Management for Account Managers

Every agency has its own process for managing workflow. In some agencies, account managers are responsible for both managing projects as well as client relationships. In others, separate project management teams move the work through the agency. But no matter how the agency’s workflow process is structured, project management proficiency can mean the difference between… Read more »

Stopping the Endless Cycle of Long, Unproductive Meetings

At nearly every agency, meetings that go on too long and accomplish too little are a huge issue. Whether the meeting was derailed by a lack of planning, a speaker who did not know when to stop talking or a simple lack of clarity…it is time for agencies to put an end to the huge… Read more »

Would you like to view a previous WebClinic?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »