After three years of offering agency specific webinars to our agency clients, Filament is now in the process of creating a library of on demand webinars for our clients. We currently have over 50 webinars on various topics in a sortable database of content. We still have some quality control to go through with the… Read more »
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MM and M Awards
It is always great to have an opportunity to connect with some longtime friends and celebrate the the great work in our industry. While pharma advertising only represents about half of Filament’s client base, it was still wonderful to catch up friends. Congratulations to all of the winners!
2019 Website hits surpass 1,000,000 in July!
2019 has proven to be a very exciting and busy year. Training, pitch consulting and webinars are doing very well and a number of new clients have joined the Filament family of clients. Beyond client/revenue growth, website traffic is through the roof with over 1,000,000 hits to our site already this year. Admittedly, a great… Read more »
Getting the Best Work from Your Agency
One of the biggest challenges that faces marketers is getting the best and most effective work from their agencies. To meet this challenge, Filament has created a workshop that helps marketers better understand the creative process, which develops skills to more effectively evaluate creative and provide better feedback to the agency resulting in stronger work… Read more »
New Pitch Therapy blog post…Should Rory McIlroy Use a Swing Coach? A very relevant question to advertising.
Trust me…the learnings apply to advertising. Read here
Over 10,000 webinar viewers!
As we start the new year, it is time to look at the progress we have made in two and a half years of hosting webinars. Bob Linden has led the charge assembling a variety of topics and speakers that address many of the challenges facing advertising professionals. While there have been scores of topics,… Read more »
More industry leaders joining Filament
2018 has been an exciting year so far for Filament webinars. The roster of speakers is getting better and better. Luke Sullivan (former CD from GSDM, The Martin Agency and Fallon) has been a highlight of our webinar seasons has been joined this year by Hart Weichselbaum (former head of planning at The Richards Group), Laurie Coots… Read more »
Luke Sullivan hosts yet another incredible webinar
I don’t often post about webinar content. With a half dozen or more webinars per month, plus existing client work, it simply becomes too much. That being said….Damn! Luke Sullivan is amazing! If you haven’t heard Luke in a webinar or in person, you are missing one of the industries most insightful and entertaining speaker. … Read more »
Filament turns 20! One more year and we are legal;-)
Filament is happy to announce our 20th Anniversary. What started with a commitment to bring personalized training to a few clients has grown into only communcations consulting firm exclusively for the advertising and communications industry. A few trusting, faithful clients in the early years like the Martin Agency, Grey, Siddall and GSW got in at… Read more »
Filament President Mark Schnurman is hired by MM and M to be their keynote speaker
MM and M magazine, the industry leading trade publication for the pharma advertising community engaged Filament President Mark Schnurman to be the keynote speaker at their conference on The Evolution of the Advertising industry. The conference took place in Manhattan on October 4, 2018. Mark shared the stage with Ed Mitzen, founder of Fingerpaint as… Read more »