Category: Uncategorized

AI is rapidly transforming the customer research industry — from synthetic respondents and AI-moderated interviews to predictive consumer simulations and automated insight generation. But while AI research promises unprecedented speed, scale, and efficiency, many organizations are struggling to answer a much bigger question: What can AI customer research actually do well and where do real… Read more »

Who has the time to coach, develop and empower your agency team when there are client fire-drills, new business pitches, inexperienced staff, stress and constant change?  Yet, executive leadership has made it crystal clear that they want you to do it! Why? Because agency teams are rarely perfectly staffed, but they need to be high… Read more »

Bravo to BBDO and Pepsi for a clever, memorable spot that I thought stole the show at the Super Bowl. It is a slippery slope when a brand tries to borrow another brands icon the way Pepsi did but BBDO did it flawlessly. Inc. Magazine ran an article stating that Pepsi learned the hard way… Read more »

Great article I found from our friends at the VCU Brand Center that explains which agencies are staying, which are merging and the basic organizational structure.

Thank you to all of our wonderful clients. We celebrate another year with all of you!

Andrew Butler, a new webinar leader at Filament, conducted his first webinar for us entitled Making your Strategy Department a Profit Center. We met Andrew years ago when he was at the Martin Agency and were excited to have him join our list of webinar leaders. Andrew did a great job giving practical advise on… Read more »

Another semester of webinars comes to a close. Co-founder Pam Bloore took over the webinars in 2025 and new webinar leaders to add to Filament’s stable of webinar leaders. In addition to webinars on pitching and winning new business, presenting creative work, presenting under pressure and presentation nerves, Pam added webinars on strategy, agency growth,… Read more »

We are happy to bring back Katherine Wintsch from The Mom Complex. We met Katherine years ago from her time at The Martin Agency. Katherine’s webinar on surviving in the ad industry, juggling your role as ad professional and mom is both profound and moving. Check it out. https://filamentinc.com/blog/webclinic/how-to-survive-and-thrive-as-a-woman-in-advertising-with-katherine-wintsch/

While we don’t talk to each of our clients as regularly was we would like, we would like to thank everyone for making this another great year! Wishing you all a great holiday season!

It is hard to believe it has been 26 years since we started Filament. Over the years, we have grown from a few small clients to clients all over the world. We could not have imagined what an exciting and fulfilling journey it would be. Thank you all for joining us on what to date… Read more »