While the first quarter was furiously busy, the end of March brought scary times. Hopefully, this will be short-lived but the news seems to get worse every day. Stay safe everyone.
Category: Uncategorized
Putting a bow on 2019
Wishing you all a wonderful holiday season and a Happy New Year. Filament has wrapped up 2019 with a very strong fourth quarter which put a bow on a very strong year, significantly ahead of 2018. Webinar participation continues to grow with participants joining us from Europe, Asia and South America. Thanks for joining use… Read more »
Filament celebrates 21 years in business!
In October 1998, I took the leap and left my corporate job. At the time, it seemed like a big risk and a scary proposition. While starting a business is not for everyone, I can honestly say that outside of marrying my wife, starting Filament was one of the best decisions I have ever made…. Read more »
Webinars on Demand
After three years of offering agency specific webinars to our agency clients, Filament is now in the process of creating a library of on demand webinars for our clients. We currently have over 50 webinars on various topics in a sortable database of content. We still have some quality control to go through with the… Read more »
MM and M Awards
It is always great to have an opportunity to connect with some longtime friends and celebrate the the great work in our industry. While pharma advertising only represents about half of Filament’s client base, it was still wonderful to catch up friends. Congratulations to all of the winners!
2019 Website hits surpass 1,000,000 in July!
2019 has proven to be a very exciting and busy year. Training, pitch consulting and webinars are doing very well and a number of new clients have joined the Filament family of clients. Beyond client/revenue growth, website traffic is through the roof with over 1,000,000 hits to our site already this year. Admittedly, a great… Read more »
Getting the Best Work from Your Agency
One of the biggest challenges that faces marketers is getting the best and most effective work from their agencies. To meet this challenge, Filament has created a workshop that helps marketers better understand the creative process, which develops skills to more effectively evaluate creative and provide better feedback to the agency resulting in stronger work… Read more »
New Pitch Therapy blog post…Should Rory McIlroy Use a Swing Coach? A very relevant question to advertising.
Trust me…the learnings apply to advertising. Read here
Over 10,000 webinar viewers!
As we start the new year, it is time to look at the progress we have made in two and a half years of hosting webinars. Bob Linden has led the charge assembling a variety of topics and speakers that address many of the challenges facing advertising professionals. While there have been scores of topics,… Read more »
More industry leaders joining Filament
2018 has been an exciting year so far for Filament webinars. The roster of speakers is getting better and better. Luke Sullivan (former CD from GSDM, The Martin Agency and Fallon) has been a highlight of our webinar seasons has been joined this year by Hart Weichselbaum (former head of planning at The Richards Group), Laurie Coots… Read more »