Confessions of a Hypercritical Client: What Your Clients Don’t Say, But Should

Clients can be frustrating with unreal expectations, last minute rushes, endless direction changes and redo’s. But too often, they feel pushback and wonder if their agency partner really gets it. Agency says “We’ll think about it,” clients hear “Not doing it.”  Agency says “We’re working on it,” clients hear “Not going to be done on… Read more »

Turning Customer and Consumer Insights into New Business Gold with Laurie Coots — NEW DATE Feb. 14 — 1:00 – 2:00 ET

67% of CEOs and Client Decision Makers say that unearthing and leveraging genuine consumer and customer insights is one of top three challenges in their job. Sadly, those same Decision Makers also say that while they want and expect their agencies to provide these insights – they usually cannot.  This gap is a major opportunity for… Read more »

A Successful Succession: An Agency Guide For Getting Ready

Have you discussed with your senior managers options and requirements for transitioning your “small to midsize” independent agency to new leadership and ownership? Do you want to learn more about the current Merger and Acquisition landscape, employee purchase plans and how to determine the value of your agency? Per Harry Paster, former EVP, 4As, “Looking… Read more »

Employee Onboarding: Design and personalize an onboarding process that helps new employees succeed

22% of staff turnover occurs in the first 45 days of new employment.   As HR professionals and managers, it is important to set new employees up for success. By giving new employees an engaging, thorough and consistent on-boarding experience, they will become immersed in the company culture and loyal from the start Agencies spend… Read more »

Why The Creative Process Is Broken And How To Fix It with Tracy Wong

It seems like 99 percent of the time, the crap ideas win.  Why is that? Because the creative process is completely f*cking broken. For every bad idea that makes it out into the world, there are dozens, hundreds, thousands of great ideas that will never see the light of day. They litter marketing conference rooms across… Read more »

Getting More PR For The Agency: Be the same effective storyteller for your agency and for your clients

You’ve heard the old fable about the cobbler’s children going barefoot? Cliché, sure, but it often applies to ad agencies. We are very good at building our clients’ reputations, but not always good at applying those some talents to building our own. There was a time, not long ago,  when there were reporters at a… Read more »

Influencer Marketing: Strategies for Success and Tools to Use

Influencer Marketing is now part of every brand strategy for agencies; your clients depend on it for building their brand and established companies seek to leverage this new channel.  But what are influencers and how do you find them for your clients’ brands? On March 21, join Jeremy Kagan as he discusses Influencer Marketing and… Read more »

How to Use Social Media to Attract New Business: A New Approach to New Business

There is a new model for new business that makes the existing model obsolete.  In a CMO Council study, 80% of decision makers said THEY found their vendors, not the other way around. Instead of chasing new business, it is now more important to learn how to be found.  Agencies need to rethink their approach to new… Read more »

Stupid and Rong: Two Ways to Go Viral with Luke Sullivan

This is the presentation which blows up pretty much everything we think we know about advertising. In which every sacred and semi-sacred cow is sacrificed, where zero attention is paid to best practices, rudimentary common sense packs its bags, and participants learn to approach problems not just 180˚ from the usual, but from 540˚, or… Read more »

Building the Future of Agency Management

The global talent war is on. To successfully combat it requires a steady stream of emerging leaders at every level. Cultivating the next generation of agency management is one of the most critical tasks at hand. It takes deliberate effort and, done right, can help build a powerful pipeline of qualified internal leaders. Done wrong… Read more »

Why Agencies Win Pitches

New business is the engine that drives agency growth and frequently the difference between winning a pitch and coming in “second” is very small. Having a few new tools in your new business toolbox can be just what is needed to raise your agency’s win rate. This session reviews the most typical mistakes that agencies… Read more »

The Secrets to Keeping Clients Longer

Someone once said, “The only sure thing in our business is that you’ll lose business.”  The cruel fact is that eventually all your current clients will go away. Client departures often disrupt an agency and frequently force it to lay off talented staff. Sometimes the event even forces the agency to go out of business. All… Read more »

Turning Research Into Insights

There’s more information readily available then there ever was before, but information ≠ insights. Turning research into insights means going beyond the findings to what they can mean for your brand. On April 18, join Robin Hafitz, CEO.  Open Mind Strategy, LLC, who will demystify the process of turning research into insights. Brand strategists, account… Read more »

Managing Nerves during Presentations, Pitches & Q&A

Nervous reactions can sabotage even the most highly skilled presenter.  The result can be career limiting, since clients often get the impression that the presenter is either not smart, is under prepared  or lacks knowledge – which couldn’t  be further from the truth.  Since nervous reactions vary by individual, this webinar covers tactics for managing… Read more »

A Model for Creating Better Social Advertising Faster: Effective Social Marketing in Four Steps

On May 3, ad veteran, author and Savannah College of Art and Design (SCAD) professor Luke Sullivan, will present Effective Social Marketing in Four Steps. This webinar will teach you how to reframe social marketing with a simple process of four steps, a process participants can start to use immediately. By reverse engineering successful social… Read more »

— Would you like to view a previous webinar?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »