Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Why Agencies Win Pitches — NEW DATE March 22, 2023 1:00-2:00ET

New business is the engine that drives agency growth and frequently the difference between winning a pitch and coming in “second” is very small.  Having a few new tools in your new business toolbox can be just what is needed to raise your agency’s win rate. This session reviews the most typical issues that agencies… Read more »

The Changing Role of Creative and The Creative Team

Anyone who talks to an ad agency creative bemoans the current situation and laments the good ol’ days. Ideas are no longer a headline with a great photograph. They are much more. More interesting and more exciting if you have the right perspective. This is not only bad for moral but not helpful when trying… Read more »

Defending Creative Work Without Sounding Defensive

Getting a client excited about an idea, is an important step in getting a concept accepted.  But nearly all creative work will illicit some observations or “suggestions” from a client or prospect.  How a creative or account person handles that suggestion goes a long way toward whether that concept will be accepted or not by… Read more »

Digital Project Management for Account Staff

Want to advance your career?  Want to learn how to keep your client(s) happy, collaborate with production, and keep your projects on time and on budget? Then you need to be proficient at project management!    A top driver of campaign success and profitability – the effective management of the project can be the backbone… Read more »

Slay Work/Life Balance Like a Mother: Surviving as a working mother in adveritising

Being a working mother is hard. Being a working mother in advertising is ridiculously hard.  Demanding client schedules and shoots across the country can often feel at odds with an end-goal of work-life balance. Based on her new book Slay Like a Mother, which Parade magazine named one of the “Top 10 self-help books for 2019”,… Read more »

Managing your team’s communication in a remote environment and ensuring it is professional and effective

Have you noticed your team members are saying things in email and slack that are inappropriate or a bit too bold? Well, the laptop has replaced the water cooler as the gathering place for office communication.   And as a result, many of your team members may be communicating with clients in a casual and sometimes… Read more »

The Changing Role of Account Management

Today’s agency environment requires account leaders to demonstrate broader skills, leadership mindsets, and closer client partnerships. While foundational elements of account management remain the same, it’s the ability to develop integrated strategic and creative solutions for client business problems that makes the difference. Essential topics covered: Relationships: engagement across the entire client’s scope of work… Read more »

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Managing Creatives

Managing people is a tough job. Managing creative people, while dealing with clients needs and still producing a quality product, is the toughest job. Creative people are orchids, yet the business environment is a desert. The two at odds with each other. This tension can create a toxic environment. Managed correctly, this tension can create… Read more »