These days we have more data than ever, but to make that data worth anything, you have to know how to discern the signal from the noise. Most important to remember, it’s not how much you know, but what you do with it. In short, it’s never been more critical to hone your skills for… Read more »
How to Not Suck as a Creative Director: or Managing Creatives, with Luke Sullivan
“My brother, he’s crazy. He thinks he’s a chicken. We’d take him to a psychiatrist, but we need the eggs.” –Woody Allen. And that’s pretty much the problem with managing creatives. Yes, they’re kind of crazy, but we need the eggs. The question is how do we manage people who don’t like to be managed?… Read more »
Getting To Wow: Turning Boring Business Data Into Stories That Sell
Big data has forever transformed the advertising business and not just in digital marketing and social media. Whether it is budget levels or campaign performance, in account management, media and analytics, everyone is required to prove their opinions. Unfortunately, most senior agency leaders and clients lament that while their people are good at getting the… Read more »
Designing the Agency of the Future
What happened to agencies? Once the crown-jewels of creativity, now you can’t open a trade publication without reading about how “The Agency Model Is Dying” for an endless list of troubling reasons. Yet Matt Walsh has seen cultural and creative power at agencies that could never be replicated client-side or anywhere else. Agencies need an… Read more »
Improve Your RFP Win Rate with Chris Shumaker
Gain momentum by using your response as a strategic Trojan horse. Despite how most agencies feel about completing the dreaded RFP or RFI, the fact of the matter is, they are not going away in the foreseeable future. RFPs are a screening tool that will be around for a while longer. So, rather than… Read more »
How to Adopt Agile Principles and Lean Philosophy to Keep Up with Modern Marketers
Marketers are evaluating agency partners based on a new set of criteria that goes beyond creativity – your speed, agility, and value. Forward-thinking CMOs are transforming their organizations to increase the nimbleness of their teams. Industry research reports continue to confirm that “Agile marketing” adoption rates are rising among in-house marketing teams. As an agency… Read more »
The Art of Inspiring Creativity with Michael Fanuele
As a creative business, we spend an awful lot of time trying to persuade each other — and especially our clients — to do the bravest and boldest work. It just doesn’t work. Logic and bullet points and reasons-to-believe stick us in a strategy trap. Instead, the greatest work happens when we’re inspired. In this webinar,… Read more »
The Art of Prospecting for New Business with Robb High
The Most Common Agency New Business Strategy: “Lying in the middle of the road and waiting to get run over.” Why prospecting is an insurance policy for a healthy agency. Almost all agencies occasionally send out examples of their work or promotional emails explaining how amazing they are to a list of 30-40 prospects. But when no… Read more »
— Would you like to view a previous webinar?
If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted. Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »