The days of “if we ignore them, they’ll go away” are long over. Marketing procurement is now very much a part of agency’s day-to-day client relationship management. Building and leading an effective client-side procurement “initiative” is now an account management imperative. Agencies today are operating in a procurement driven world, where the overarching themes are… Read more »
Marketing in the Age of Artificial Intelligence
— Penetration of smart speakers and chat interfaces is growing at a rate that rivals the growth of the iPhone — User behavior towards voice search and engagement with bots is on a trajectory to radically change the way we discover content and services — Agencies and marketers are as unprepared for this paradigm shift… Read more »
Getting Things Done When You Are Not in Charge: Agency Management Up, Down, and Sideways
In the daily maelstrom of agency life, it can be easy to feel overwhelmed. For all of us, there is a temptation to wait for direction. True agency leadership, however, resides in taking charge, even when you are not IN charge. In this helpful and enlightening webinar, you’ll receive some important guidance for how to… Read more »
Transforming Your Existing Team Into Superstars Before Hiring New Staff
The current paradigm says that eighty percent of the best work is being done by twenty percent of the company or workforce. This does not have to be true at all. There are many ways to ignite your team and give them freshly oxygenated energy creating better teamwork, morale and results. Join Chase Steele Greye, … Read more »
Engaging Procurement and Revamping the Agency-Client Compensation Dialogue
The significant involvement of the procurement function in shaping the business relationship between clients and their marketing service providers is a relatively recent phenomenon, emerging as a common factor in marketing service negotiations in just the last twenty years. Today’s agencies typically face imposing challenges and questions in understanding the role of procurement in the… Read more »
The Agency Website: What Prospects Look For
The agency website is a prospect’s first impression of your agency. 100% of prospects check out the web sites of the agencies they’re considering before they contact the agency. If your site isn’t presenting the agency effectively, you can expect the agency to be crossed off the consideration list. The problem with most agency sites… Read more »
Organic Growth: Your “New Business” Growth Engine
Advertising agencies and marketing services firms love to pitch new business. We seem to be hardwired for the thrill of victory and the agony of defeat. However, in the most successful agencies you will find that pitching as a source of new business revenue usually only accounts for 20-25% of revenue growth each year. So,… Read more »
How To Win Without the (Winning) Work with Chris Shumaker
Every agency in a spec creative new business pitch wants to show the work that will win the day and the prospect’s business. But what if you don’t bring the “winning” work on that day? Can you still win? The answer is YES! Spec pitches can be like football games: on any given Sunday, anyone… Read more »
The Account Management and Creative Relationship: How to establish a strong partnership
The relationship between account managers and creatives can be a wonderful partnership that results in excellent work and business building ideas. But…more often than not, this relationship has challenges that lead to frustrated employees and a lack of teamwork between these two disciplines. By understanding what the creative team needs from their account counterparts… Read more »
How To Build A Major Agency (in 3 not so easy steps) with Jon Bond
When it comes to building a major, successful agency, Jon Bond has been there, done that. At the age of 29, Jon Co-founded Kirshenbaum Bond+Partners, a New York City advertising agency that pioneered guerrilla marketing techniques including sidewalk advertising, pop up stores, and other forms of what would eventually come to be known as viral marketing…and the… Read more »
Managing Nerves during Presentations, Pitches & Q&A — NEW DATE — May 14 — 1:00 – 2:00
Nervous reactions can sabotage even the most highly skilled presenter. The result can be career limiting, since clients often get the impression that the presenter is either not smart, is under prepared or lacks knowledge – which couldn’t be further from the truth. Since nervous reactions vary by individual, this webinar covers tactics for managing… Read more »
Turning Research Into Insights NEW DATE: May 20
There’s more information readily available then there ever was before, but information ≠ insights. Turning research into insights means going beyond the findings to what they can mean for your brand. On May 20, join Robin Hafitz, CEO. Open Mind Strategy, LLC, who will demystify the process of turning research into insights. Brand strategists, account… Read more »
How Agencies Make (and Lose) Money: What every account/creative/digital/media person needs to know about agency finances
After years in the business, we all understand how the agency makes money but people in the first few years of their career benefit hearing not just how the agency makes and loses money, but what they can do to make a positive impact on the bottom line. Helping your team better understand their role… Read more »