NOTE ABOUT CONFERENCE ROOM PURCHASES AND WORK FROM HOME

Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Positioning Your Agency for Growth in the AI Era

74% of brands reported shifting to outcome-based pricing in response to AI’s impact. They want strategic expertise, measurable outcomes, and innovation that AI and in-house teams can’t replicate. This is a signal for things to come. Agencies whose business relies heavily on execution or production revenue will struggle in this new reality. Stagnant revenue and plateaued growth are… Read more »

Defending Creative without Sounding Defensive

Getting a client excited about an idea is an important step in getting a concept accepted.  But nearly all creative work will elicit some observations or “suggestions” from a client or prospect.  How a creative or account person handles that suggestion goes a long way toward whether that concept will be accepted or not by… Read more »

New Date: SLAY- How to Survive (and Thrive) as a Woman in Advertising with Katherine Wintsch

Being a woman in advertising is tough. The demanding schedules, high-pressure clients, and nonstop hustle can make it feel like work-life balance is a myth. And if you’re also a mother? It’s next-level chaos. So, how do you make it work—without burning out? Join Katherine Wintsch, CEO of The Mom Complex, for a refreshingly honest conversation… Read more »

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