The Agency/Client relationship has been under much duress in the past two decades; involvement of Client Marketing Procurement, several severe economic shocks impacting both particular sectors and the economy as a whole, and most recently, the erosion of trust resulting from media rebate and transaction transparency issues. The commission mode of compensation has dwindled as… Read more »
A Creative Writes the Brief, with Luke Sullivan
The brief is the single most-complained about thing in most creative industries. “What are we supposed to do with this??” Every client, every agency, every planner, and every strategist has a different idea of what makes a great creative brief. So do creatives – and this is one creative’s answer. Join author, ad veteran and… Read more »
The Digital Brief: How to Inspire, Write, and Execute Creative Ideas for the Digital World
It’s been said the perfect creative brief is just one page. Now let’s look at the messy business of creative work designed for the digital world. The tangled, multi-directional breadcrumbs, comprised of as many tactics and rabbit holes as you can imagine: the social feeds, the websites, the tools, the marketplaces, the terms… How do… Read more »
Turning Data Into Brand Stories
These days we have more data than ever, but to make that data worth anything, you have to know how to discern the signal from the noise. Most important to remember, it’s not how much you know, but what you do with it. In short, it’s never been more critical to hone your skills for… Read more »
What Every Dept. Should Know About Good Content Development with Jon Bond
Content marketing is a multi-dimensional beast that, if done properly, impacts every department in an agency. Join Jon Bond who will explore the overlap between content and data science and measurement, search, influencer marketing, production, strategy, account management, and of course, creatives who are tasked with creating the content itself. We will also look at… Read more »
Management Skills for Women: Becoming the Ideal Manager
Managing at agencies is challenging, given the client-driven, fast-paced, and entrepreneurial nature of the business. Vague bosses, demanding clients and getting the most from less experienced staff can be a challenge to the most skilled manager. Add to this, double standards, gender pay gaps, work-life balance and the challenges continue to mount. Most management challenges… Read more »
How to Not Suck as a Creative Director: or Managing Creatives, with Luke Sullivan
“My brother, he’s crazy. He thinks he’s a chicken. We’d take him to a psychiatrist, but we need the eggs.” –Woody Allen. And that’s pretty much the problem with managing creatives. Yes, they’re kind of crazy, but we need the eggs. The question is how do we manage people who don’t like to be managed?… Read more »
Getting To Wow: Turning Boring Business Data Into Stories That Sell
Big data has forever transformed the advertising business and not just in digital marketing and social media. Whether it is budget levels or campaign performance, in account management, media and analytics, everyone is required to prove their opinions. Unfortunately, most senior agency leaders and clients lament that while their people are good at getting the… Read more »
Designing the Agency of the Future
What happened to agencies? Once the crown-jewels of creativity, now you can’t open a trade publication without reading about how “The Agency Model Is Dying” for an endless list of troubling reasons. Yet Matt Walsh has seen cultural and creative power at agencies that could never be replicated client-side or anywhere else. Agencies need an… Read more »
How to Adopt Agile Principles and Lean Philosophy to Keep Up with Modern Marketers
Marketers are evaluating agency partners based on a new set of criteria that goes beyond creativity – your speed, agility, and value. Forward-thinking CMOs are transforming their organizations to increase the nimbleness of their teams. Industry research reports continue to confirm that “Agile marketing” adoption rates are rising among in-house marketing teams. As an agency… Read more »
The Art of Inspiring Creativity with Michael Fanuele
As a creative business, we spend an awful lot of time trying to persuade each other — and especially our clients — to do the bravest and boldest work. It just doesn’t work. Logic and bullet points and reasons-to-believe stick us in a strategy trap. Instead, the greatest work happens when we’re inspired. In this webinar,… Read more »
The Art of Prospecting for New Business with Robb High
The Most Common Agency New Business Strategy: “Lying in the middle of the road and waiting to get run over.” Why prospecting is an insurance policy for a healthy agency. Almost all agencies occasionally send out examples of their work or promotional emails explaining how amazing they are to a list of 30-40 prospects. But when no… Read more »
— Would you like to view a previous webinar?
If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted. Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »