NOTE ABOUT CONFERENCE ROOM PURCHASES AND WORK FROM HOME

Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Becoming a Better Strategist

As an agency strategist you wear many hats. A planner’s challenge of keeping up with your client’s fast-moving industry and consumer trends can be overwhelming!  At your organization, it’s likely there’s not enough sharing of the strategic process rather agencies focus on showcasing creative. There’s a tremendous amount of upfront work that results in breakthrough… Read more »

Sharpen Your Positioning for Pricing Power and Product-Based Revenue Opportunities

Agencies that consistently command a price premium and achieve high win rates in new business share a common thread—a focused and differentiating positioning strategy. They stand out in the marketplace by communicating their agency’s unique value proposition and the impact they deliver. They’re not in the bargain basement space, so they’re confident about saying, “This… Read more »

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