NOTE ABOUT CONFERENCE ROOM PURCHASES AND WORK FROM HOME

Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Presenting and Selling Creative Work

The challenge with getting clients to accept great creative work is that the client often cannot see what makes the creative great.  This webinar will give you tools and language necessary to generate enthusiasm for  your ideas and most importantly, help you get clients to willingly and enthusiastically follow your recommendations. This webinar is designed… Read more »

Overcoming Presentation Nerves

Nervous reactions can sabotage even the most highly skilled presenter.  The result can be distressing in a number of ways and give the wrong impression to clients and peers. Since nervous reactions vary by individual, this webinar covers tactics for managing different reactions along with how to develop a nerve management plan for performing more… Read more »

Turning Research into Insights

In a world where there’s more information readily available than ever before, available information is rarely translating into available insights. Turning information into insights means going beyond the facts, into thinking about how new learning can drive meaningful action. Join Robin Hafitz, CEO, Open Mind Strategy, who will demystify the process of turning research into… Read more »

Defending Creative Work Without Sounding Defensive

Getting a client excited about an idea, is an important step in getting a concept accepted.  But nearly all creative work will illicit some observations or “suggestions” from a client or prospect.  How a creative or account person handles that suggestion goes a long way toward whether that concept will be accepted or not by… Read more »

17 New Business Mistakes Agencies Make; And How To Avoid Them

Nearly all agencies approach new business development the same way . . . the way they’ve always done it. As a result they have fallen victim to mistaken beliefs like: We don’t need a prospect list; we get referrals Prospecting is just about “cold calling” so why bother You have to sell hard if you… Read more »

The Art of Prospecting for New Business with Robb High

The Most Common Agency New Business Strategy: “Lying in the middle of the road and waiting to get run over.” Why prospecting is an insurance policy for a healthy agency.  Almost all agencies occasionally send out examples of their work or promotional emails explaining how amazing they are to a list of 30-40 prospects.  But when no… Read more »

Your agency’s positioning in 30 seconds: Positioning your agency for new business success

Quick, can you describe your agency in an interesting, relevant, and differentiating way in 30 seconds? If not, you haven’t devoted the necessary time and energy in defining your agency’s positioning strategy. A clear, differentiating positioning strategy is the foundation of success because it answers the critical questions of what you do (the answer can’t… Read more »

The 11 Agency/Client Warning Signs: How to Change the Outcome

Losing clients not only impedes growth, it’s bad for agency morale. Yet agencies frequently miss the warning signs of a client relationship in distress. In 2015, after a series of client losses, TBWA\WorldHealth took a radical approach. They set the goal of 100% client retention. The agency identified 11 early-warning signs of a troubled relationship,… Read more »

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