Why The Creative Process Is Broken And How To Fix It with Tracy Wong

It seems like 99 percent of the time, the crap ideas win.  Why is that? Because the creative process is completely f*cking broken. For every bad idea that makes it out into the world, there are dozens, hundreds, thousands of great ideas that will never see the light of day. They litter marketing conference rooms across… Read more »

Getting More PR For The Agency: Be the same effective storyteller for your agency and for your clients

You’ve heard the old fable about the cobbler’s children going barefoot? Cliché, sure, but it often applies to ad agencies. We are very good at building our clients’ reputations, but not always good at applying those some talents to building our own. There was a time, not long ago,  when there were reporters at a… Read more »

Influencer Marketing: Strategies for Success and Tools to Use

Influencer Marketing is now part of every brand strategy for agencies; your clients depend on it for building their brand and established companies seek to leverage this new channel.  But what are influencers and how do you find them for your clients’ brands? On March 21, join Jeremy Kagan as he discusses Influencer Marketing and… Read more »

How to Use Social Media to Attract New Business: A New Approach to New Business

There is a new model for new business that makes the existing model obsolete.  In a CMO Council study, 80% of decision makers said THEY found their vendors, not the other way around. Instead of chasing new business, it is now more important to learn how to be found.  Agencies need to rethink their approach to new… Read more »

Stupid and Rong: Two Ways to Go Viral with Luke Sullivan

This is the presentation which blows up pretty much everything we think we know about advertising. In which every sacred and semi-sacred cow is sacrificed, where zero attention is paid to best practices, rudimentary common sense packs its bags, and participants learn to approach problems not just 180˚ from the usual, but from 540˚, or… Read more »

Building the Future of Agency Management

The global talent war is on. To successfully combat it requires a steady stream of emerging leaders at every level. Cultivating the next generation of agency management is one of the most critical tasks at hand. It takes deliberate effort and, done right, can help build a powerful pipeline of qualified internal leaders. Done wrong… Read more »

Why Agencies Win Pitches

New business is the engine that drives agency growth and frequently the difference between winning a pitch and coming in “second” is very small. Having a few new tools in your new business toolbox can be just what is needed to raise your agency’s win rate. This session reviews the most typical mistakes that agencies… Read more »

The Secrets to Keeping Clients Longer

Someone once said, “The only sure thing in our business is that you’ll lose business.”  The cruel fact is that eventually all your current clients will go away. Client departures often disrupt an agency and frequently force it to lay off talented staff. Sometimes the event even forces the agency to go out of business. All… Read more »

Turning Research Into Insights

There’s more information readily available then there ever was before, but information ≠ insights. Turning research into insights means going beyond the findings to what they can mean for your brand. On April 18, join Robin Hafitz, CEO.  Open Mind Strategy, LLC, who will demystify the process of turning research into insights. Brand strategists, account… Read more »

The Art of Effective Performance Reviews for Account Management: A User’s Guide

Studies show that performance reviews are among the most dreaded and reviled of business tools.  Employees receiving them feel they are unfair, inaccurate, and do not offer them any useful tools or guidance in their growth and development.   Agency managers hate and dread them and usually rush to complete them and it shows.  … Read more »

Managing Nerves during Presentations, Pitches & Q&A

Nervous reactions can sabotage even the most highly skilled presenter.  The result can be career limiting, since clients often get the impression that the presenter is either not smart, is under prepared  or lacks knowledge – which couldn’t  be further from the truth.  Since nervous reactions vary by individual, this webinar covers tactics for managing… Read more »

A Model for Creating Better Social Advertising Faster: Effective Social Marketing in Four Steps

On May 3, ad veteran, author and Savannah College of Art and Design (SCAD) professor Luke Sullivan, will present Effective Social Marketing in Four Steps. This webinar will teach you how to reframe social marketing with a simple process of four steps, a process participants can start to use immediately. By reverse engineering successful social… Read more »

How To Build A Major Agency (in 3 not so easy steps) with Jon Bond

When it comes to building a major, successful agency, Jon Bond has been there, done that. At the age of 29, Jon Co-founded Kirshenbaum Bond+Partners, a New York City advertising agency that pioneered guerrilla marketing techniques including sidewalk advertising, pop up stores, and other forms of what would eventually come to be known as viral marketing…and the… Read more »

How To Win Without the (Winning) Work with Chris Shumaker

Every agency in a spec creative new business pitch wants to show the work that will win the day and the prospect’s business. But what if you don’t bring the “winning” work on that day? Can you still win? The answer is YES! Spec pitches can be like football games: on any given Sunday, anyone… Read more »

How Agencies Make (and Lose) Money: What every account/creative/digital/media person needs to know about agency finances

After years in the business, we all understand how the agency makes money but people in the first few years of their career benefit hearing not just how the agency makes and loses money, but what they can do to make a positive impact on the bottom line.  Helping your team better understand their role… Read more »

— Would you like to view a previous webinar?

If you would like to view a webclinic that has already been conducted, we keep videos of the webclinic up for a short time (few weeks) after the webclinic has been conducted.  Email Bob Linden at bob.linden@filamentinc.com with the name of the webclinic you would like to view. Then purchase single user, small conference room… Read more »