NOTE ABOUT CONFERENCE ROOM PURCHASES AND WORK FROM HOME

Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Can this Client/Agency Marriage Be Saved?

Do we know how to read distant early warnings of clients looking elsewhere? Are we taking current clients for granted while we’re so busy chasing shining new business? Do we know how to avoid the unpleasant notice from a client saying, “you’re fired?” An agency should never be surprised if it is going to be… Read more »

How To Build A Major Agency (in 3 not so easy steps) with Jon Bond

When it comes to building a major, successful agency, Jon Bond has been there, done that. At the age of 29, Jon Co-founded Kirshenbaum Bond + Partners, a New York City advertising agency that pioneered guerilla marketing techniques including sidewalk advertising, pop up stores, and other forms of what would eventually come to be known as viral… Read more »

Developing and Training the Next Generation of Account Management

Take a couple of minutes and think about the current state of your agency’s account management department. How are your account managers being mentored and coached? How are you instilling in them the courage and resourcefulness to adapt to changing conditions and to lead growth? What are you doing to develop their leadership IQ? What… Read more »

The Account Management and Creative Relationship: How to establish a strong partnership

The relationship between account managers and creatives can be a wonderful partnership that results in excellent work and business building ideas.   But…more often than not, this relationship has challenges that lead to frustrated employees and a lack of teamwork between these two disciplines. By understanding what the creative team needs from their account counterparts and… Read more »

Why Agencies Lose Pitches: What prospects neglect to tell agencies about their pitch

You did your homework, created a beautiful deck, rehearsed and executed a seemingly great pitch only to get the dreaded “You came in second place” phone call along with some generic feedback.  As we all know, by some mystery of math…everyone came in second place. That generic feedback is dangerous because it is designed to… Read more »

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