An eye-opening talk about how a legacy organizational structure is an agency’s biggest vulnerability and how progressive agencies are redesigning their structure for a differentiating strategic advantage. Learn how to rethink and redesign your structure with examples and guidelines to help you evolve in the pandemic environment. Growth-focused agencies should always be looking for new… Read more »
Employee Onboarding During Covid: Design and personalize an onboarding process that helps new employees succeed
22% of staff turnover occurs in the first 45 days of new employment which is only compounded by everyone working from home. As HR professionals and managers, it is important to set new employees up for success. By giving new employees an engaging, thorough and consistent on-boarding experience, they will become immersed in the company… Read more »
CRUSH THE CALL: How Agencies Win From Remote Locations
“Just send it to me and we’ll talk about it over the phone.” As in-person meetings go the way of the dinosaur, agency professionals who live and die by presenting their work in convincing fashion have to adapt. Laptops and smartphones made it hard enough to hold an audience’s attention, but it’s virtually impossible when… Read more »
The Secrets to Keeping Clients Longer
Someone once said, “The only sure thing in our business is that you’ll lose business.” The cruel fact is that eventually all your current clients will go away. Client departures often disrupt an agency and frequently force it to lay off talented staff. Sometimes the event even forces the agency to go out of business…. Read more »
Slay Work Life Balance Like a Mother: How to Survive as a Working Mother in Advertising
Being a working mother is hard. Being a working mother in advertising is ridiculously hard. Demanding client schedules and shoots across the country can often feel at odds with an end-goal of work-life balance. Based on her new book Slay Like a Mother, which Parade magazine named one of the “Top 10 self-help books for 2019”,… Read more »
The Adaptable Agency Model to Attract More Ideal Clients and Deliver Better, Faster, More Profitable Work
As CMOs transform their marketing departments for modern marketing, agencies will need to adapt to keep up. Clients expect agencies to deliver an increasing volume of omnichannel content with faster speed and greater flexibility than ever before. Unfortunately, due to the way most agencies operate today, it’s challenging for them to keep up in an… Read more »
Management Skills for Women: Becoming the Ideal Manager
Managing at agencies is challenging, given the client-driven, fast-paced, and entrepreneurial nature of the business. Vague bosses, demanding clients and getting the most from less experienced staff can be a challenge to the most skilled manager. Add to this, double standards, gender pay gaps, work-life balance and the challenges continue to mount. Most management challenges… Read more »
A Creative Writes the Brief, with Luke Sullivan
The brief is the single most-complained about thing in most creative industries. “What are we supposed to do with this??” Every client, every agency, every planner, and every strategist has a different idea of what makes a great creative brief. So do creatives – and this is one creative’s answer. Join author, ad veteran and… Read more »
The Changing Role of Account Management
The changing needs of today’s agency environment require account leaders to demonstrate broader skills, leadership mindsets and partnership approaches to client relationships than in the past. Welcome to the new world order. While the foundational elements of account management are and will remain rock solid, it will be one’s ability to get ahead of the… Read more »
Improve Your RFP Win Rate with Chris Shumaker
Gain momentum by using your response as a strategic Trojan horse. Despite how most agencies feel about completing the dreaded RFP or RFI, the fact of the matter is, they are not going away in the foreseeable future. RFPs are a screening tool that will be around for a while longer. So, rather than… Read more »
The 11 Agency/Client Warning Signs: How to Change the Outcome
Losing clients not only impedes growth, it’s bad for agency morale. Yet agencies frequently miss the warning signs of a client relationship in distress. In 2015, after a series of client losses, TBWA\WorldHealth took a radical approach. They set the goal of 100% client retention. The agency identified 11 early warning signs of a troubled… Read more »
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