NOTE ABOUT CONFERENCE ROOM PURCHASES AND WORK FROM HOME

Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Why Agencies Win Pitches

New business is the engine that drives agency growth and frequently the difference between winning a pitch and coming in “second” is very small.  Having a few new tools in your new business toolbox can be just what is needed to raise your agency’s win rate. This session reviews the most typical issues that agencies… Read more »

Redesigning your agency’s org structure: unconventional thinking for leaner, responsive ways of working

Progressive agencies are leaving behind traditional organizational structures that have been limiting their performance and are now redesigning how they work to gain a differentiating, strategic advantage. Learn how to rethink and redesign your structure with practical examples, guidelines, and next steps to help you begin evolving as soon as tomorrow. Growth-focused agencies should always… Read more »

Crafting Killer Presentations: Bringing Agency Ideas to Life

In the agency world, there’s nothing worse than being trapped for hours in a conference room squinting at a wall or staring blankly at a handout crammed full of pie charts, spreadsheets and hundreds of words in 8-point font. There’s also nothing less motivating when the message gets lost in the mess. Smart, passionate people… Read more »

Digital Project Management for Account Service

Want to advance your career?  Want to learn how to keep your client(s) happy, collaborate with production, and keep your projects on time and on budget? Then you need to be proficient at project management!    A top driver of campaign success and profitability – the effective management of the project can be the backbone… Read more »

Negotiation Skills for Account Staff

Negotiation is a part of any account person’s daily experience.   Whether we are talking about timelines, logo size, strategic ideas, internal resources, media spends…everything is negotiable.  The challenge is that these negotiations happen so frequently that often our first impulse is to resolve them quickly. However, these daily negotiations can set the tone for the entire… Read more »

Can this Client/Agency Marriage Be Saved?

Do we know how to read distant early warnings of clients looking elsewhere? Are we taking current clients for granted while we’re so busy chasing shining new business? Do we know how to avoid the unpleasant notice from a client saying, “you’re fired?” An agency should never be surprised if it is going to be… Read more »

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