NOTE ABOUT CONFERENCE ROOM PURCHASES AND WORK FROM HOME

Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Happy client or profitable client? Ways to have both

Many agencies (and account people) feel that keeping their client happy means giving in on extra deliverables, tighter deadlines, and creative adjustments that are often out-of-scope.  Some clients will brazenly announce “Your agency needs to invest in our business.”  Granted, this is obnoxious but, the bigger issue is the more your agency tries to keep… Read more »

Building briefs that WOW clients and creatives LOVE!!!

The biggest challenge of the creative brief is the number of people involved in its development.  Strategy, account, creative, planning, executives and of course clients all have their hands on the brief and by the time everyone has their say, the brief speaks to no one.  The creative brief is the blueprint for communications that… Read more »

How to update your agency operating model to supercharge your performance: Better work, stronger financials, passionate employees

Agency growth strategies and organizational models are misaligned with the needs and expectations of today’s clients and talent.  Most brand marketers want best-in-class specialists to fill specific gaps between their expanding range of in-house capabilities. They also expect their agencies to deliver with increasing levels of speed, nimbleness, and cost-effectiveness. Our workforce has also evolved…. Read more »

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