NOTE ABOUT CONFERENCE ROOM PURCHASES AND WORK FROM HOME

Since Covid-19 has many employees working from home, both small and large conference room purchases will now be multi-site licenses so that all participants will be able to view the presentation from their homes. Simply select the small or large conference room option on the registration screen for the webinar you would like to purchase.

Defending Creative Work Without Sounding Defensive

Getting a client excited about an idea, is an important step in getting a concept accepted.  But nearly all creative work will illicit some observations or “suggestions” from a client or prospect.  How a creative or account person handles that suggestion goes a long way toward whether that concept will be accepted or not by… Read more »

NEW DATE – The Changing Role of Creative and The Creative Team

Anyone who talks to an ad agency creative bemoans the current situation and laments the good ol’ days. Ideas are no longer a headline with a great photograph. They are much more. More interesting and more exciting if you have the right perspective. This is not only bad for moral but not helpful when trying… Read more »

Artificial Intelligence + Your Agency: Balancing Risks with Reward

AI + Your Agency: Balancing Risks with Reward, an interactive session exploring the state of play right now with AI and the associated legal risks for agencies, including: Who owns work created using generative AI? What are the risks in using AI-generated work in marketing assets? How does the agency know what questions to ask… Read more »

Slay Work/Life Balance Like a Mother: Surviving as a working mother in advertising

Being a working mother is hard. Being a working mother in advertising is ridiculously hard.  Demanding client schedules and shoots across the country can often feel at odds with an end-goal of work-life balance. Based on her new book Slay Like a Mother, which Parade magazine named one of the “Top 10 self-help books for 2019”,… Read more »

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