AI is rapidly transforming the customer research industry — from synthetic respondents and AI-moderated interviews to predictive consumer simulations and automated insight generation. But while AI research promises unprecedented speed, scale, and efficiency, many organizations are struggling to answer a much bigger question:
What can AI customer research actually do well and where do real humans still matter most?
Brands, agencies, innovation teams, and research leaders are increasingly under pressure to move faster, reduce costs, and generate more actionable insights in real time. Yet many organizations risk confusing synthetic certainty with authentic human understanding.
In this webinar, Rose Cameron will unpack the rapidly evolving world of AI-powered customer research and explain the critical differences between traditional human-centered research and AI-generated insight models. Drawing from emerging platforms, evolving methodologies, and real-world strategic applications, Rose will explore where AI research creates enormous value – and where it can dangerously oversimplify human behavior, emotion, and decision-making.
Rather than positioning AI as a replacement for traditional research, this session will examine how the most advanced organizations are using AI as a strategic acceleration layer – helping teams move faster while still preserving the emotional nuance, context, and unpredictability that only real people provide.
Key Takeaways:
- How AI customer research actually works
- The differences between synthetic consumers and real participants
- What AI research does exceptionally well
- The risks and limitations of AI-generated insights
- Which major AI customer research firms are shaping the market
- Why the future of customer insight is likely a hybrid AI + human model
Who Should Attend:
- Anyone interested in the future of customer understanding and insight generation
About Rose Cameron:
Rose Cameron is a strategic insights and brand innovation leader focused on helping organizations better understand the evolving relationship between people, culture, technology, and decision-making. Her work spans customer research, innovation strategy, experience design, community intelligence, AI-enabled insight development, and strategic storytelling.
Rose has worked for the top agency networks in the world: Ogilvy, Havas, Mullen, Leo Burnett, and Omnicom. Her clients have included global brands such as Microsoft, IBM, McDonald’s, Nintendo, Coca-Cola, Maersk, and UBER to name a few. Known for translating complex systems and emerging trends into actionable strategic insight, Rose advises organizations on how to leverage AI responsibly while preserving the emotional intelligence, nuance, and authenticity required to truly understand human behavior.