AI is rapidly transforming the customer research industry — from synthetic respondents and AI-moderated interviews to predictive consumer simulations and automated insight generation. But while AI research promises unprecedented speed, scale, and efficiency, many organizations are struggling to answer a much bigger question:
What can AI customer research actually do well and where do real humans still matter most?
Join Rose Cameron as she dives into the rapidly changing world of AI vs. traditional research and the role each needs to play.