Category: News

As Filament’s webclinics continue to grow, Filament is now attracting attendees from outside the United States.  Simply through word of mouth, Filament has started to see registrations from Canada, Japan, Sweden, Ireland and England.  Not bad consider no promotional activity has taken place in those countries.  Filament is currently working on a joint promotional effort… Read more »

After 37+ years in the advertising world, all at the 4As, Bob Linden has decided to call it a career. I can honestly say that Bob is one of the great men in the advertising industry. His intelligence, wit and good humor are all attributes that will be missed. I hope that whoever tries to… Read more »

For the last 15 years, I have had the pleasure of joining Med Ad News the pharma agency industry celebrate the industry’s great work. Being the parent of an 11 year old, the year I was forced to decide between a vacation in Belize (her school started April 21) or attending the Manny’s. As much… Read more »

If frequent flier miles are any indication, 2015 was a huge year for Filament. Just Delta has close to 200,000 miles flown. For a little company and one airline…yikes. We had our second biggest year in terms of revenue, just missing our biggest year by just 4%. At the same time, we added 12 new… Read more »

This October, Filament celebrated our 18th year in business. Where does the time go! It has been and continues to be fun as we see the ad industry go through changes. Some of those changes like digital and mobile have opened entirely new opportunities for employees and for clients. Other changes like the .com bust… Read more »

Pitch Therapy blog entry: Finding your individual presentation style can be a difficult journey. Here are some thoughts… Having worked at 100+ agencies and trained or coached thousands of people in presentation skills, I have reached a conclusion that are plenty of different ways to a great presentation and just as many ways to do… Read more »

For over twenty-five years, Med Ad News and agency professionals come together to recognize significant contributions to, and celebrate creative excellence in, healthcare communications. Hundreds of pharma advertising colleagues gathered this year to celebrate greatness in the industry. Filament clients were well represented in numerous categories. For the 15th year in a row, Filament clients… Read more »

Filament is happy to announce a new, one-day Presentation Training Program. In the past, we have stuck to a multi-day format because the extra time allows the opportunity to review video brings about transformative change. That methodology has served us well over the years. ut our clients have asked us for training programs that help… Read more »

Check out the Pitch Therapy blog for thought on Loctite winning the Superbowl and Katy Perry bringing the much needed tween demo to the game. http://pitchtherapy.blogspot.com/2015_02_01_archive.html

Filament co-founder, Pam Bloore, has created the first in a series of webinars for the4As call the Glass Ladder series. The series of webinars will address issues that disproportionately impact women in the ad industry. The first webinar addresses finding the proper management tone. The webinar is scheduled for January 22, 2015 and is titled… Read more »