Category: News

A new blog post on Pitch Therapy about the Pistachios Super Bowl spot and rules that govern creative work. For a while now, I have been working with agencies and watching TV wondering if our industry is truly creative or is it simply following a set of rules laid down by our advertising forefathers.  There… Read more »

As part of Filament Inc’s ongoing work with AAAA, Brian Schnurman will be conducting How to Sell Creative Work to Clients Workshops in the following locations. October 12, 2012 – Charlotte, NC October 23, 2012 – Orlando, FL The challenge with getting clients to accept great creative work is that the client often cannot see… Read more »

The ICA, the Canadian Institute of Communications Agencies has asked Filament Inc. to present our Selling Creative Work to Clients Workshop in Toronto June 13, 2012. This is our first opportunity to work with the ICA and we look forward to meeting our Canadian counterparts. ICA is the not-for-profit association for Canadian communication agencies, representing… Read more »

The following is a blog post taken from Filament Inc’s Pitch Therapy blog, a blog dedicated to the art of winning new business. Maybe I need a break from new business pitches because I am starting to see parallels in the most peculiar places. The most recent parallel was in last night’s Super Bowl Halftime… Read more »

The 4As has asked Brian Schnurman to conduct Filament’s Selling Creative Work to Clients Workshop in Columbus, OH on March 6, 2012. Presenting creative work to clients or prospects is not as much about presentation skills as it about selling skills. Clients need to be transformed from “creative evaluators” to “creative champions.” If your clients… Read more »

The following article entitled All Hands on Deck was published in the recent issue of Med Ad News. Mark Schnurman writes a monthly column entitled Pitch Therapy for Med Ad News about pitching new business. When I am with a new client working on a pitch, I am usually asked how other agencies handle the… Read more »

Catch up on the latest Pitch Therapy blog post. This post comes to Pitch Therapy from Jim Joseph’s blog, Jim is President of Lippe Taylor Brand Communications and author of the book The Experience Effect. Jim discusses what he considers is Every Presenters Nightmare.= I guess I should consider myself lucky that I lasted all… Read more »

Filament President, Mark Schnurman will be speaking at the Association of Hispanic Advertising Agencies (AHAA) Conference this October in Miami. Mark has been asked to give an in depth look at the new business challenges facing agencies in today’s market. Filament Inc.’s new business seminar is definitely not a beginner course on the ABC’s of… Read more »

The AAAA has asked Mark Schnurman to host an open workshop for its members focused on Presenting Creative Work to Clients. The workshop is scheduled for October 19, 2011 in Chicago. Presenting creative work to clients or prospects is not as much about presentation skills as it about selling skills. Clients need to be transformed… Read more »

After toiling over every word of copy and scrutinizing every photograph, Filament Inc.’s new website is up and running. While the old site served us well, it was starting to look a little dated. A fresh look at the copy was also useful. Thank you to everyone who helped make sure that the website captures… Read more »