Friend and colleague, Jim Joseph has published the follow-up book to his enormously insightful The Experience Effect. The new book, The Experience Effect for Small Business takes many of the same insights about how to build an experience for your customers and puts it in terms that make sense to small business owners who face… Read more »
Category: News
Experience Effect for Small business
Friend and colleague, Jim Joseph has published the follow-up book to his enormously insightful The Experience Effect. The new book, The Experience Effect for Small Business takes many of the same insights about how to build an experience for your customers and puts it in terms that make sense to small business owners who face… Read more »
Pitch Wins in 2013
After a flurry of pitch activity in the third and fourth quarter for 2013, the results are starting to come in. We worked with a number of firms in both the consumer and pharma space on 11 different projects. We are happy to say that our clients won 8 out of the 11 pitches. One… Read more »
Filament is sent to Seoul, South Korea
For the second time this year, Filament has gone to Asia to help a client prepare for a huge presentation. With tens of millions of dollars at stake, the client decided some pitch help was in order. The first trip was to Taiwan at the beginning of the year, the second trip was to Seoul… Read more »
Filament celebrates 15 years
Happy Birthday to us Happy Birthday to us Happy Birthday dear Filameeeeeeent Happy Birthday to us! 15 years and going strong. Thanks to all of our wonderful clients and partners! Regards, Mark, Pam and Brian
Filament celebrates their 16th Anniversary
This October, Filament celebrated our 16th year in business. What started with just a few clients in a few different industries has grown over the years to be a highly specialized training and consulting firm targeted at the communications industry. Some of the changes we planned, like specializing in the communications industry. Some of the… Read more »
Filament completes a session in Panama
Last week, I finished working in Panama City, Panama with a number of communications professionals from North and South American. Getting people from different organizations and different countries all with slightly different agendas to come together on a unified message is always a challenge. That being said, the group made enormous progress. Thank you to… Read more »
Selling and Defending Creative Work Webinars are a Big Success
On April 19 and May 2 Filament Inc. conducted its first two webinars with AAAA. While Filament has delivered this content in person at agencies all over the world, AAAA convinced us that it was time to deliver the content, albeit in a more abbreviated version, via the web. Apparently, we underestimated the demand for… Read more »
Filament creates Persuasion Training to Fill a Glaring Client Need
As we work with organizations, helping them with presentations, it has become clear to us that sometimes a great presentation should not be the goal. We have seen people with very good presentation skills still deliver presentations that do not motivate the audience to action. The fact of the matter is that the goal is… Read more »
The 4As year conference, TransformationLA http://transformationla.com/ this past week was a tremendous success
The 4As year conference, TransformationLA http://transformationla.com/ this past week was a tremendous success. It was an honor to share the stage with so many industry heavy-hitters. Not surprisingly, my Winning Large Multi-agency Pitches session let to some spirited conversation. While pitches can dominate an agency exec’s schedule, the session was a rare opportunity to have… Read more »