Category: News

April brings the yearly celebration of excellence in healthcare advertising. As in years past, Filament clients are well represented. 2011 marks the 10th year in a row that at least one Filament client has been nominated for Agency of the Year Category I. Filament clients have been nominated in a number of categories including: Advertising… Read more »

Mark Schnurman was part of a webcast panel discussion hosted by Ed Silverman of Pharmalot. The panel discussed the navigating the procurement process for pharmaceutical advertising pitches. The panelists came from a variety of backgrounds giving the audience a look at procurement from different points of view. Other panelists included Michael Thyen, Director, Marketing &… Read more »

Mark Schnurman is now on Twitter!  @markschnurman Based on the success of the “Why Agencies Win” workshop at the AAAA Transformation 2011 conference and the amount of buzz the workshop created on Twitter, Mark has joined the twitterverse. The goal is to provide a resource to agency executives and new business directors addressing issues facing… Read more »

Mark Schnurman’s presentation “Why Agencies Win” at the 4As Transformation 2011 Conference in Austin, Texas generated nearly 50 tweets from the packed house.  Chairs needed to be added to accommodate the overflow crowd.   The question and answer session spilled over into cocktail hour.  Nothing says a workshop is productive like making people late for cocktail… Read more »

Chris Yeh, author of the Agency Collaboration blog, posted his notes from Mark’s Why Agencies Win Presentation at 4As Transformation 2011 conference in Austin, TX. http://agencycollaboration.com/2011/03/08/why-agencies-win-mark-schnurman/ The Agency Collaboration blog focuses on all the issues that agencies face when it comes to collaboration.  This includes inter-agency, intra-agency, and agency-client collaboration, as well as the technologies… Read more »

Pam Bloore is now part of the blogosphere! Pam has decided to share her expertise on overcoming nervousness with her new blog.  Pam has always been passionate about helping people become more comfortable presenting and the blog is a perfect venue for her to talk to a larger audience. Follow Pam’s blog here http://tipsfornervouspresenters.blogspot.com/

Mark Schnurman has been asked to speak at the upcoming 4As Conference scheduled for March 2011 in Austin, Texas.  Mark will be speaking about the core skills and habits that lead to agency new business pitch wins. Sharing the stage with Mark reads like a who’s who in advertising list.  Other presenters include: John Adams                … Read more »

The following article entitled Clear all Hurdles to Win the Pitch  ran in Med Ad News’ June 2010 issue.  Mark Schnurman writes a monthly column entitled Pitch Therapy for Med Ad News about pitching new business.  The article also appeared on Mark’s Pitch Therapy blog which can be found at:http://www.pitchtherapy.blogspot.com/ During the pitch process, clients… Read more »

April brings the yearly celebration of excellence in healthcare advertising.  As in years past, Filament clients are well represented.  2010 marks the ninth year in a row that at least one Filament client has been nominated for Agency of the Year. Filament clients have been nominated in a number of categories including: Agency of the… Read more »

Some kind words about Brian Schnurman’s AAAA workshop, Presenting Creative Work West Des Moines, IA – It is always nice to hear that people took away clear, actionable tips and techniques from one of our workshop. The following blog entry was written by an attendee from Performance Marketing (www.performancemarketing.com/). Performance Marketing is well know mid-sized… Read more »