4As has asked Filament to conduct their Presenting and Selling Creative Work to Clients workshop in New York City, Minneapolis, Raleigh and Rochester, all within the next few months. The workshop has been so well received that 4As is stepping up the number of times the workshop is offered. Here is a quick overview of… Read more »
Category: News
Let Junior Staff Speak – Med Ad News’December 2009
The following article entitled Let Junior Staff Speak ran in Med Ad News’ December 2009 issue. Mark Schnurman writes a monthly column entitled Pitch Therapy for Med Ad News about pitching new business. You can follow Mark’s blog, Pitch Therapy, athttp://pitchtherapy.blogspot.com/ Let Junior Staff Speak Most ad executives I speak with agree that bringing junior… Read more »
Simple Rules for Q&A Mastery – Med Ad News’ November 2009
The following article entitled Simple Rules for Q&A Mastery ran in Med Ad News’ November 2009 issue. Mark Schnurman writes a monthly column entitled Pitch Therapy for Med Ad News about pitching new business. You can follow Mark’s blog, Pitch Therapy, athttp://pitchtherapy.blogspot.com/ Simple Rules for Q&A Mastery It is virtually impossible to win a pitch… Read more »
Filament Inc. conducts Presenting Creative Work seminar for AAAA in Kansas City
Filament Inc. conducts Presenting Creative Work seminar for AAAA in Kansas City. Kansas City, MO – Mark Schnurman, founder and partner of Filament Inc, gave an well received seminar on Presenting Creative Work to over 70 advertising agency executives in Kansas City One of the creative directors from Berstein-Rein summed up the workshop by suggesting… Read more »
Read second installment of Pitch Therapy, as it appeared in the October 2009 addition of Med Ad News (www.medadnews.com)
The following is the second installment of Pitch Therapy, an ongoing series of articles addressing the challenges faces agencies during the new business process. This article was published in the October 2009 of MedAdNews (www.medadnews.com). PowerPoint punch up By Mark Schnurman, Pitch Consultant and founder of Filament Inc. Over the years, it has become fashionable… Read more »
Read the first installment of Mark Schnurman’s Pitch Therapy column, appearing in Med Ad News
The following is the debut column of Pitch Therapy, an ongoing series of articles addressing the challenges faces agencies during the new business process. This article was published in the August 2009 of MedAdNews (www.medadnews.com). You didn’t come in second place By Mark Schnurman, Pitch Consultant and founder of Filament Inc. Think back to your… Read more »
Filament Inc. launches new business blog
Mark Schnurman, President and Pitch Consultant at Filament Inc., has started a blog dedicated to the trials and tribulations of the advertising pitch process. The blog is called Pitch Therapy and can be found at www.pitchtherapy.blogspot.com The first entry is the debut article from his Med Ad News column called Pitch Therapy and discusses how… Read more »
Mark Schnurman asked to write new business column for Med Ad News
Med Ad News ( www.medadnews.com ), the pharmaceutical advertising industry’s leading magazine, has asked Mark Schnurman to write an ongoing column on pitching new business. The column, titled Pitch Therapy, is scheduled to debut in the July 2009 issue of Med Ad News.
Filament Inc. celebrates 12th anniversary
Filament Inc. is happy to announce our 12th anniversary. Where does the time go! What started as a general communications skills training firm in 1997, serving all industries, rapidly turned into an a leader in the advertising industry helping agencies both win new business and better run their organizations. Filament has grown to over 40… Read more »
Filament Inc. launches Facebook fan page
Filament Inc. launches their facebook fan page. Become a fan!