AI is rapidly transforming the customer research industry — from synthetic respondents and AI-moderated interviews to predictive consumer simulations and automated insight generation. But while AI research promises unprecedented speed, scale, and efficiency, many organizations are struggling to answer a much bigger question:
What can AI customer research actually do well and where do real humans still matter most?
Join Rose Cameron as she dives into the rapidly changing world of AI vs. traditional research and the role each needs to play.
Who has the time to coach, develop and empower your agency team when there are client fire-drills, new business pitches, inexperienced staff, stress and constant change? Yet, executive leadership has made it crystal clear that they want you to do it!
Why? Because agency teams are rarely perfectly staffed, but they need
to be high functioning for the agency model to be successful. If you
are struggling with empowering your team or feel frustrated that your
efforts in the past felt fruitless and did not meet your expectations…
Join Pam Bloore, Founder of Filament Inc, as she shares insights and successful techniques curated from 20 years of coaching agency managers, teams and executives. During this webinar you’ll gain actionable techniques that go beyond a textbook approach, along with observations on common obstacles to success.
Bravo to BBDO and Pepsi for a clever, memorable spot that I thought stole the show at the Super Bowl.
It is a slippery slope when a brand tries to borrow another brands icon the way Pepsi did but BBDO did it flawlessly. Inc. Magazine ran an article stating that Pepsi learned the hard way that borrowing a icon simply reinforces the brand and the consumer’s emotional attachment to the brand.
I understand the Inc.’s point but on the other hand, they likely had the most memorable spot from the game and while it used the polar bear, nobody was confusing this for a Coke spot.
The amount of storytelling that they managed to convey in 45 seconds was fantastic. BBDO proved that great storytelling does not require a 60 or a 90. I don’t know the math, but saving 15 or 45 seconds must be millions of dollars saved or put toward more media buys (or better rates for the agency:-). For a number of years, I have watch far longer ads running on the Super Bowl with not nearly as much of a story.
The kiss cam at the end was a perfect, short wrap up to a flawless spot.
Great job BBDO and great job Pepsi for trusting your agency! Love it!!
Great article I found from our friends at the VCU Brand Center that explains which agencies are staying, which are merging and the basic organizational structure.
Andrew Butler, a new webinar leader at Filament, conducted his first webinar for us entitled Making your Strategy Department a Profit Center. We met Andrew years ago when he was at the Martin Agency and were excited to have him join our list of webinar leaders.
Andrew did a great job giving practical advise on how to look beyond the strategy department as simply an agency function. The content clearly resonated with our audience as it was one of the biggest sellers of the year.
The feedback from the webinar was fantastic. Great job Andrew!
Another semester of webinars comes to a close. Co-founder Pam Bloore took over the webinars in 2025 and new webinar leaders to add to Filament’s stable of webinar leaders.
In addition to webinars on pitching and winning new business, presenting creative work, presenting under pressure and presentation nerves, Pam added webinars on strategy, agency growth, negating negativity in the workplace and navigating the agency awards process.
It was great to see new faces on zoom and new attendees in the audience!
We are happy to bring back Katherine Wintsch from The Mom Complex. We met Katherine years ago from her time at The Martin Agency. Katherine’s webinar on surviving in the ad industry, juggling your role as ad professional and mom is both profound and moving. Check it out.
It is hard to believe it has been 26 years since we started Filament. Over the years, we have grown from a few small clients to clients all over the world. We could not have imagined what an exciting and fulfilling journey it would be.
Thank you all for joining us on what to date has been a great trip. We look forward to more great times in the industry.
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