MM and M magazine, the industry leading trade publication for the pharma advertising community engaged Filament President Mark Schnurman to be the keynote speaker at their conference on The Evolution of the Advertising industry. The conference took place in Manhattan on October 4, 2018. Mark shared the stage with Ed Mitzen, founder of Fingerpaint as well as other industry leaders participating in various panel discussions.
Mark was asked to speak about the changes in the advertising pitch landscape and offer insight as to how to better compete in a crowded pitch market. Agency execs, new business staff as well as clients peppered Mark with questions and stories about pitches gone bad. Nearly 100 advertising and marketing folks were in attendance discussing how the industry is changing and what agencies need to do in order to not just survive but thrive in this new advertising universe.