Developing persuasion skills in agency staff — whether account, strategy, creative or digital — is a critical component in getting clients to say "yes" to your agency's ideas. Understanding not just how to present ideas but how to be persuasive is the key to getting approval from clients.
Key Focus Areas
- Understanding how to present ideas as solutions to clients' business problems
- Crafting persuasive messages to overcome risk-averse clients
- Defending ideas and handling client questions and objections
- Establishing personal credibility & trust in presentations and meetings
- Presenting messages with genuine enthusiasm & conviction
- Learning how to avoid common obstacles to client approval
- Managing tension & building rapport with clients
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