Presenting Creative Work to Clients open workshop 10/19/11 in Chicago with Mark Schnurman
July 8, 2011

The AAAA has asked Mark Schnurman to host an open workshop for its members focused on Presenting Creative Work to Clients. The workshop is scheduled for October 19, 2011 in Chicago. Presenting creative work to clients or prospects is not as much about presentation skills as it about selling skills. Clients need to be transformed from "creative evaluators" to "creative champions." If your clients are discussing the color and font, they are still in creative evaluator mode and this workshop will help you to turn clients into champions of your creative work instead of killers of great ideas.
Topics to be covered include:
Getting clients excited about the creative (both traditional and digital), so they are willing to take a risk
Helping clients understand the role of digital and viral campaigns
Creating more "theater of the mind" through set up, and physical delivery of concepts
Establishing your credibility with the client
Presenting ideas with greater impact, clarity and focus
Helping all types of clients understand and personally relate to the creative
Becoming more persuasive
Projecting enthusiasm for all work (not just their own work)
Holding the listener's attention and becoming more engaging
Handling difficult client objections and questions without becoming defensive
Presenting effectively as a team.

Click here for more information about the conference.




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