Filament Website Press Release
Mark Schnurman's presentation "Why Agencies Win" at the 4As Transformation 2011 Conference in Austin, Texas generated nearly 50 tweets from the packed house. Chairs needed to be added to accommodate the overflow crowd. The question and answer session spilled over into cocktail hour. Nothing says a workshop is productive like making people late for cocktail hour!
Having worked with numerous agencies on countless pitches, Mark crafted a presentation that helped the audience understand the habits of effective agencies. Touching on topics like pitch discipline and leadership, Mark addressed the core parts of the pitch process that winning agencies execute at a high level compared to their non-winning counterparts.
"It was a thrill to get so much positive feedback. New business, regardless of the economy is always a hot topic" say Mark.