Filament Press Release
December 21st, 2013
Friend and colleague, Jim Joseph has published the follow-up book to his enormously insightful The Experience Effect. The new book, The Experience Effect for Small Business takes many of the same insights about how to build an experience for your customers and puts it in terms that make sense to small business owners who face different challenges and have different budgets that big business.
As a small business owner, it was wonderful to see someone address small businesses as a real entity, particularly professional small businesses like our business. Too often, small business in the political and publishing world means a mom and pop cupcake shop or convenience store. And while those businesses are important and have their own challenges, they have virtually nothing in common with small professional business like a consulting firm or a small accounting firm.
Kudos to Jim on a fantastic book!