Filament Website Press Release
February 6, 2012

The following is a blog post taken from Filament Inc's Pitch Therapy blog, a blog dedicated to the art of winning new business.

Maybe I need a break from new business pitches because I am starting to see parallels in the most peculiar places. The most recent parallel was in last night's Super Bowl Halftime show.

It seemed as if Madonna, in an effort to be FCC-friendly and inclusive, strayed from her irreverent style and settled smack dab in the middle of mediocrity. In an effort to make the show less lame, she added Trojan warriors, a high-tech stage, LMFAO, Cee Lo Green and M.I.A. All of which made the show busier but no less interesting. How often are the advertising equivalent of Trojan warriors added to your pitch? The result is the same... a busier, but no more compelling pitch.

Just like bells and whistles don't make a boring halftime show any less boring, those same bells and whistles also don't help to make a new business presentation any more compelling...

Click here to read the entire article.









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