Filament Press Release
February 2nd, 2013

A new blog post on Pitch Therapy about the Pistachios Super Bowl spot and rules that govern creative work.

For a while now, I have been working with agencies and watching TV wondering if our industry is truly creative or is it simply following a set of rules laid down by our advertising forefathers.  There is plenty of work that is incredibly creative but sometimes I feel like the work is being bogged down with outdated rules.  The two rules that I question the most are branding colors and calls to action.  The pistachio ad brilliantly lampooned both creative laws in two, perfect 15 second spots….










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