Turning Conversations Into Customers: How to sell, when you hate selling

If you despise cold calling, dread networking, and feel like interrupting folks via their inbox and social media feed is a painful waste of time, you are right.

While traditional sales techniques might work for some people, as a closet introvert and networking phobic, Tom has spent years finding ways to create leads using a business development approach that makes sense to him and more importantly fits his personality.

Spend three minutes watching this introductory video to see if this webinar content is right for your agency.  Click here

The KEY was reframing the task from prospecting strangers to engaging in helpful conversations with friends, so that BOTH PARTIES welcome, enjoy, and actually look forward to the next conversation as opposed to the painful, one-way selfishly oriented prospecting scenarios that we all dread and actively try to avoid.

And it works! He’s used this technique to successfully close over $5 million in new client contracts over the last decade and win more than 60% of the projects his agency pitched during that time. And now he wants to share it with you.

Join Tom Martin, author of The Invisible Sale, who will provide you with a knowledge-based business development approach that has successfully created leads and clients for scores of agencies around the world by leveraging the oldest sales tool in the world – genuine helpful conversations that prospects welcome vs ignore.  Key Learnings:

  • Understand how to leverage the science of Propinquity to position your agency as a topical authority
  • Understand how spending more time being SOCIAL than SELLING transforms your business development efforts and produces a never-ending inbound source of client prospects already presold on your agency
  • Understand how to leverage the 5P’s of Selling Greatly to consistently build trust-based relationships with prospective clients that position your agency as the Preferred Choice when that prospect finally decides to hire a new agency

About your webinar leader:

Tom is a no-nonsense, straight-talking 30-year veteran of the advertising, marketing & sales business who favors stiff drinks, good debates, and helping agencies learn how to grow their client roster without resorting to the painful RFP process.

He marries his two passions, persuasion & technology, to teach individuals and companies how to leverage digital sales & marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new clients with proven social selling techniques based on his Sell Greatly, relationship first approach to helping prospective clients make agency hiring decisions.