TRUST: The New Currency for Agencies: How to build it with Stephen M.R. Covey

Trust is the currency for long lasting client/agency relationships.

Why? Because trust not only precedes getting the business, it actually predicts whether it will happen at all—and equally as important, whether it will happen again. Externally, having strong trust with a client is the ultimate competitive advantage. Internally, particularly in advertising, we get work done with and through people, and there is nothing more impactful on people, their work, and their performance than trust. It drives innovation and creativity and enables true partnership and collaboration.

Stephen M. R. Covey literally wrote the book on trust. Stephen’s approach is not simply that trust matters, but more importantly, how do we build it fast, and leverage it as a multiplier to all our other efforts.

On November 19, join Stephen Covey as he lays out the language, framework, and process for building trust with ourselves, within our agencies, and with our clients. He’ll demonstrate how to turn trust into your greatest strength.

Key takeaways:

  • Trust is the currency of the advertiser/agency relationship, even more so than money. It’s the ultimate competitive advantage
  • Trust is financial, not just social. Learn to quantify the impact of trust in your work in terms of both SPEED and COST
  • Learn that trust is a multiplier, working for you or against you in EVERY interaction, both internally and with clients
  • Trust is a learnable skill. There is a practical framework for turning trust into your greatest strength, and we’re going to share it.

Who should attend:

For agency people in all agency disciplines who work together for their clients.

About Stephen Covey:

Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of The SPEED of Trust: The One Thing that Changes Everything, which has been translated into over 20 languages worldwide. He is co-author of the #1 Amazon bestseller Smart Trust: The Defining Skill that Transforms Managers into Leaders.

Stephen brings to his writings the perspective of a practitioner, as he is the former CEO of Covey Leadership Center, which, under his stewardship became the largest leadership development company in the world. The company was valued at $2.4million when Stephen was named CEO and, within three years, he grew shareholder value to $160 million in a merger he orchestrated with then Franklin Quest to form FranklinCovey. A Harvard MBA, Stephen co-founded FranklinCovey’s Global Speed of Trust Practice and currently speaks to audiences around the world.