The Top Legal Mistakes You’re Making in Agency New Business: How to Fix Them

Agency new business is exciting, stressful, and fast-moving, all at once. Agencies busily navigating new business opportunities, while managing their current client deadlines and other agency business, can easily make a misstep or oversight that can cause unintended legal or financial consequences, like a loss of valuable intellectual property rights, or increased liability. 

It doesn’t have to be this way for YOUR agency. 

Join advertising attorney Sharon Toerek as she reviews the most frequently-made legal mistakes by agencies during the new business process and learn the practical steps to take to fix (or avoid) them that can be implemented quickly to save your agency time, money, and stress.

Key takeaways:

  • Learn the key business points to be addressed in agency Master Service Agreements (MSA)
  • Understand your agency’s intellectual property position and how to leverage it in the negotiation
  • Gain an understanding of the most important terms to watch for in the client’s MSA.

Who should attend:  

Agency Principals and CEOs, Business Development Staff, Agency Account Leads and Agency Chief Financial/Business Officers.

About Sharon Toerek:

Sharon Toerek is Principal of Toerek Law, which focuses on helping advertising, marketing and creative services agencies protect their assets, and turn their intellectual capital into revenue. Sharon is an approved participant on the 4A’s Legal Consultants Panel, and a Past President of the American Ad Federation (AAF) Cleveland. 

Sharon is also the Publisher of the marketing industry legal blog Legal + Creative (, the creator of the Legal + Creative Agency Protection System, a comprehensive toolkit agencies, and creator and host of the podcast The Innovative Agency.