Have we traded heart strings for data sets? The balance between meaningful and measurable in advertising has been off, and brands are starting to take notice.
After years of chasing the wrong short-term, digital metrics, brands are shifting from marketing efficiency to marketing effectiveness. Many organizations are over-investing in digital and performance marketing at the expense of brand building.
This conversation is about using agency creativity to better reach the humans behind the 1s and 0s. Never before have there been so many ways to connect with audiences on their terms. Now more than ever, agencies and advertisers can be entertainers, educators and catalysts for positive change. There is no longer a line between online and offline. So finally, digital and traditional creative efforts are less isolated.
Join ad veteran, Jen Hohn, who will discuss this new and exciting creative landscape. She will explore how different tactics do their part within agency creative ecosystems to build the kind of brand equity that fuels long-term goals and gets talked about. From overarching awareness efforts and immersive experiences to cohesive digital and social engagements, learn how to let ideas solidify brand relationships at every touchpoint.
You will leave this webinar empowered to better utilize the agency’s creative potential across channels and mediums.
- How to make a business case for creativity with your clients and within your agency teams
- How to make advertising matter – driven by both data and human insight
- Embracing the fact that consumers are unique and emotional human beings
- Building true brand affinity and becoming badge-worthy with your audience
- Maximizing creative effectiveness with each tactic
Who should attend:
- Account Service
- Account Planners
- Digital Strategists
- Media Planners
- Brand Managers
- Anyone looking to maximize brand efforts and budgets.
About Jen Hohn:
Jen believes that all work that works can and should be interesting – no matter what.
As an award-winning creative, Jen has led multidisciplinary teams at both large integrated advertising agencies and boutique design shops. She has worked with brands including Centura Health, Enstrom Candies, Intel, Snowmass Tourism and U.S. Figure Skating. Jen speaks on creative development and contributes articles for trade organizations around the globe.
Currently, Jen is partner and Chief Creative Officer at _defyThemAll – a growing full-service advertising agency based in Denver. Jen’s agency experience also includes doing stints at Agency Zero and Vladimir Jones.