It’s been said the perfect creative brief is just one page. Now let’s look at the messy business of creative work designed for the digital world. The tangled, multi-directional breadcrumbs, comprised of as many tactics and rabbit holes as you can imagine: the social feeds, the websites, the tools, the marketplaces, the terms… How do you get from a concise digital brief with a single-minded idea, to an actionable road map to filling this complex ecosystem with the right content?
Join Kristi VandenBosch as she discusses methods for filling the gap between the “creative big idea” and digital reality, and helping brands tackle the complex business of digital behavior (spoiler alert – it’s more than digital communications).
- Bring Method to the Madness: a repeatable framework for inspiring and directing complex digital creative concepts
- A Digital Brief that helps your creative teams evolve “Big Idea” thinking to a broader digital stage
- Providing Digital Inspiration: what to define, and when to encourage magic
- Interrogating the Outcomes: asking the one question that matters, to test the viability of your digital solutions
Who should attend
Strategy, Account, and Creative teams who are charged with bringing creative ideas to life in the digital ecosystem.
About Kristi VandenBosch:
Kristi VandenBosch has led digital agencies for more than 20 years, partnering with some of the space’s foremost creative and strategic minds. Unwinding complexity and connecting dots is her specialty; helping brands determine their digital path is a personal passion.
Kristi has spent time inside some of the industry’s most creative shops, including TBWA\Chiat\Day and Hal Riney, served as a Chief Digital Officer at MXM (now Accenture Interactive), and built an internal agency for Revlon. She’s been a creative director, a strategist, a public speaker, a CEO, a writer, and a marketing consultant to brands and agencies alike.