As a creative business, we spend an awful lot of time trying to persuade each other — and especially our clients — to do the bravest and boldest work. It just doesn’t work.
Logic and bullet points and reasons-to-believe stick us in a strategy trap. Instead, the greatest work happens when we’re inspired.
In this webinar, Michael Fanuele will teach you how to be inspiring, how to move your team, your clients, and ultimately, your consumers to do the big, brave things they should. Based on his hit new book — Stop Making Sense: The Art of Inspiring Anybody — Michael will share the “6 Skills of Inspiration” that will help you cut through the clutter of over-thinking and make your audience move.
– How to short-circuit the over-thinking that gets in the way of everything good
– How to pitch in a way that inspires bravery
– How to show-up as your most authentic self.
Who should attend:
– Creatives whose ambition is greater than their clients’ courage
– Account people who need to lead tricky teams
– Strategists who need to inspire “seen-it-all” creatives
About Michael Fanuele:
Michael Fanuele has been lucky to spend most of his career as a brand strategist working with some pretty awesome people at some pretty great places. He is one of the most acclaimed strategic leaders in the industry, having won pitches and cracked market-moving, award-winning work for brands including Dos Equis, Arby’s, Cadillac, Charles Schwab, Cheerios, Unilever, The Cosmopolitan, The Economist, and Volvo. He has in fact sold tea in China.
Michael also served as the Chief Creative Officer at General Mills, a role in which he tried to inspire a big food company to be a good food company. Some progress was made.
He has done politics, stand-up comedy, and written for The Harvard Business Review, Ad Age, and The Star Tribune and is currently the president of Assembly Media.
His first book – Stop Making Sense: The Art of Inspiring Anybody – was published this past July and is already on its third printing.