The agency website is a prospect’s first impression of your agency. 100% of prospects check out the web sites of the agencies they’re considering before they contact the agency. If your site isn’t presenting the agency effectively, you can expect the agency to be crossed off the consideration list.
The problem with most agency sites is they are designed to please agency management, not to appeal to prospective clients.
Join Robb High, Robb High Associates, to learn what prospects are looking for when they visit the agency site. Robb will review what key information is required for the home page and the first things prospects look for when visiting your agency website.
- How to present client information effectively
- What a good “people profile” looks like
- How to present creative work effectively on the site
- What a good case study looks like
- How to present agency services.
Who should attend:
Agency owners and senior management involved in new business; creative directors; webmasters.
About Robb High:
Since 2006 Robb High has worked with over 300 agencies on an individual basis and has had over 1,100 agency professionals attend his Advanced New Business seminar that he conducts in several cities across the country.
Prior to starting his consultancy, he was Chief Marketing Officer for Young & Rubicam Group and previous to that was Chief Operating Officer for Kirshenbaum & Bond. Robb High Associates helps agencies of all disciplines improve their new business/client retention performance.