Putting the Power in PowerPoint Decks: Creating slide decks that motivate your audience

If PowerPoint is such useful tool, why are the decks so brutal to sit through? In person meetings can be bad enough but the virtual environment to the mix and it gets even worse where you can either feel lost in sea of data on the slide or confused as to what part of the slide the speaker is talking about.

If you are getting lost during your colleague’s presentation, imagine how the poor client feels. In the new business setting, a less than perfect slide deck could be the difference between winning and losing the pitch.

With so much at stake, it is time to think about the techniques that make a great slide deck and how to incorporate those techniques into all of your decks.

Great decks are an aid to the presenter, hence the term visual aid. Many decks that I see wind up being an anchor, dragging down the presenter into the abyss sucking the life out of both the presenter and the audience. Learn techniques to create PowerPoint decks that help to make for a compelling and persuasive presentation.

Key learnings:

  • The most typical problems that make for a poor slide deck and how to avoid them
  • Techniques on how to engage the audience and get them to talk/participate in the meeting (particularly in a virtual environment)
  • How to create decks that lead to client approvals of strategy, creative, pitches, etc.
  • The key components that every deck must have
  • How to ensure that your meeting and the deck accomplishes your goals
  • Tools to avoid a data dump
  • What is the sweet spot between over-designed and under-designed slides

Who should attend:

All staff from every discipline that presents or creates slide decks (from the most junior to the most senior staff)

About your webinar leader:

Mark Schnurman, President of Filament Inc, has spent the last 20 years working with agencies throughout the world.  Helping them better articulate their ideas to their clients. Because Filament Inc. only works in the advertising industry, Mark has a keen understanding of the challenges that face agency staff when there are trying to sell their creative ideas, strategies, media plans, etc. to clients that may not be the most enthusiastic audience. Mark has worked with The Martin Agency, Leo Burnett, Saatchi & Saatchi, MRM, Abelson Taylor, Razorfish to name a few, helping them sell their best ideas to clients.