The Agency/Client relationship has been under much duress for a couple of decades. The “Procurement Phenomenon” at the dawn of the new millennium has morphed squarely into the Procurement Era for Marketing Services adding more stress to the agency/client relationship. This has been further compounded by the erosion of trust resulting from media rebate and transparency issues, and even more so as a result of the current socio-economic turmoil.
What is a Marketing Communications Services Agency to do in order to survive and thrive again in these uncharted waters? There is a light at the end of the tunnel. To find out ….
Join J. Francisco Escobar, a leading industry “marriage counselor” and Procurement consultant for an engaging webinar that will cover current trends, compensation practices, a Procurement primer, and negotiation tips that will guide you and your team in optimizing Client relationships, thereby building a competitive advantage for your enterprise.
You will want to attend this webinar as you develop your back-to-new business strategy, embark on a relationship restructure, or prepare for major negotiations with either prospective or current clients.
- Key trends impacting ALL Marketing Communications Services
- Top 10 ways to Demonstrate Value to Procurement
- Practical negotiating tips and best practices
- Actionable keys to optimizing Client relationships
Who should attend: Agency executive management (CEOs, CFOs, CMOs), Agency Client leads, Agency New Business staff, Agency Finance & Operations staff. This webinar will be indispensable to any Agency staff that interfaces with Client stakeholders in the area of Marketing, Procurement and Finance.
About J. Francisco Escobar:
Francisco Escobar is a seasoned business advisor to both agencies and advertisers throughout the Marketing Communications Services industry, in ALL critical relationship life-cycle matters. With over 35 years of Finance, Marketing and Procurement management and consulting experience, Francisco has represented numerous independent agencies, all the major holding companies, as well as a distinguished group of Fortune 100 companies globally.
His consultancy, JFE International Consultants, Inc., was formed in 2003 as a Minority Business Enterprise, and has been uniquely focused since that time in optimizing Agency /Client relationships from both sides of the table.