Leading CMOs and brand marketers are evaluating agencies based on a set of criteria that goes beyond creativity – your speed, agility, and value. They’ve reported that:
- Speed of delivery is a factor in whether agencies win new projects
- A nimble working model is a top area of improvement they’d like from agencies
- They want better value from their agency relationships
They’ve also reported that they feel the agencies they work with are weakest at providing integrated solutions and a focus on efficiency.
Many creative agencies are struggling to achieve stronger integrated thinking, quicker delivery, and lower costs. Their margins, quality of work, client satisfaction, and employee morale suffer as a result. If this touches a nerve, it’s time to rethink how your agency works.
What you’ll learn:
Join Brian Kessman, Principal Consultant of Lodestar Agency Consulting, for practical guidance for how you can leverage a new set of agency operating principles inspired by Agile and Lean philosophies. You’ll learn how your agency can begin working faster, smarter, and with greater agility across all levels of your agency.
Gain perspective and insight into how your agency can achieve the following:
- Improved quality of creative ideas and deliverables
- More productive teams and faster turnaround times
- Stronger cross-discipline collaboration and digital-first thinking
- Greater on-time and in-budget work
- Fewer meetings and less communication overhead
- Greater team autonomy, accountability, and adaptability
- Improved client satisfaction and employee morale
Who should attend:
- C-suite members who are invested in stronger agency performance through organizational-wide agility
- Directors of agency disciplines that want better cross-functional collaboration
- Account managers who want to be more strategic for their clients
- HR and Talent Directors who want to help lead organizational change
- Project managers who wish to lead high-performing teams
- Producers who want to produce a higher quality of work.
About Brian Kessman:
Brian is the Founder and Principal Consultant of Lodestar Agency Consulting, a US-based consulting firm devoted to helping agencies thoughtfully redesign their organization and ways of working to thrive in our rapidly evolving industry. His expertise comes from 20+ years of experience working in the agency and management consulting space. Prior to forming Lodestar, Brian held executive and leadership roles in a combination of award-winning full-service, interactive, and brand strategy agencies.