Leading vs. Managing: Getting to Great

Managing is all about getting things done; leading is making sure agency teams are getting the right things done.  Exceptional agency leaders don’t just deliver great work. They rally their teams to develop new opportunities and improve the process.

Vision plays a part, but more so, the ability to translate high level thinking into simple actions…focusing on critical issues, identifying meaningful goals,  and collaborating on a plan so everyone buys into exactly what’s required of them.

What should differentiate your agency, group or team and impress your clients? How do your people know what matters most and whether they are meeting or exceeding expectations? Why should they care?

Join Jeff Hiller as he provides inspiring answers that will lead to greater success for leaders and managers.

Key takeaways:

  • Define Good/Better/Best performance and criteria for success at the agency
  • Translate agency positioning into clear priorities for your team
  • Use Stretch Goals to expand scope of effort and accountability
  • Guide groups through difficult situations or changes in direction.

Who should attend:

Experienced managers in all agency disciplines responsible for making internal decisions and setting the pace for a team or group.

About Jeff Hiller:

Jeff started at Leo Burnett in Chicago and became their youngest VP Account Director ever, earning 7 American Marketing Association EFFIE Awards for superior results. He was later owner of a thriving retail chain, Marketing/Creative Director for the Houston Rockets, and VP Marketing for Four Hands Imports, a 3-time Inc 500 Fastest Growing company.   Jeff consults for numerous agencies including the Publicis, IPG and OMG groups and client companies such as Marriott, Phillips 66, Allianz and Eli Lilly.