Influencer Marketing is now part of every brand strategy for agencies; your clients depend on it for building their brand and established companies seek to leverage this new channel. But what are influencers and how do you find them for your clients’ brands?
On March 21, join Jeremy Kagan as he discusses Influencer Marketing and how your agency and clients can benefit from this channel. With examples and data (we’ll even talk about the Fyre Festival!), we will demonstrate how influencers can impact the brand.
You will learn:
- What Influencer Marketing is and what channels to use
- How to identify influencers for your clients
- What to track to ensure success–from KPI’s to ROI
- How to evaluate influencers (and detect fake followers!)
We will provide data based insights and frameworks; you can implement those insights right away as well as an array of tools to use.
- Understanding and sizing of the Influencer Marketing ecosystem
- How to identify the right influencers for your clients’ brands
- How and where to connect to make a deal
- Tracking and measuring success.
Who should attend:
This webinar is for anyone looking to understand and leverage this huge and growing channel. If you are exploring Influencer Marketing for your clients’ brands whether as a strategist, account planner/manager or media planner, this webinar will give you the tools to get started.
About Jeremy Kagan:
Jeremy Kagan is Managing Director of the Eugene Lang Center for Entrepreneurship at The Columbia University School of Business where he oversees the entrepreneurial curriculum, student programs, the Lang venture capital fund and the Columbia Startup Lab. He is also a Professor and Faculty Director of the Digital Marketing Strategy executive education program, and teaches graduate and executive education classes. His book “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by Wessex Press.
Kagan previously was the Founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize and expand their search and social advertising campaigns.