There is a new model for new business that makes the existing model obsolete.
In a CMO Council study, 80% of decision makers said THEY found their vendors, not the other way around.
Instead of chasing new business, it is now more important to learn how to be found.
Agencies need to rethink their approach to new business. Rather than relying primarily on the interruption tactics of cold calls and unsolicited direct mail, social media allows them to broaden their market while narrowing their niche and create more new business opportunities than ever before.
On March 26, join Michael Gass who will provide participants with an inbound marketing plan for creating new business opportunities within 30 days. Michael has personally implemented and refined this program with over 300 + advertising, digital, media and PR agencies.
- Why most agencies aren’t having success with social media for new business
- A seven step blueprint for using social media for new business
- Examples of what a successful new business program looks like
- How to create a platform for new business and integrate Twitter, Facebook and LinkedIn
- Specific tools, tactics and tips to get the most return on your daily time investment
- How to create 30 posts in 30 days and develop a system for content creation
- How to accelerate your personal networks and increase leads through social media.
Who should attend:
All agency personnel that participate in the new business process.
About Michael Gass:
Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm which provides business development resources, training and consulting services to advertising, digital, media and PR agencies. He is also the author of the Fuel Lines blog which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. He has trained over 200 agency CEOs and their senior management teams in all 50 states in the U.S. and agencies in over 21 foreign countries.