Developing & Training The Next Generation of Account Management

Take a couple of minutes and think about the current state of your agency’s account management department.

How are they being mentored and coached? How are you instilling in them the courage and resourcefulness to adapt to changing conditions and capitalize on emerging industry trends? What are you doing to develop their leadership IQ? What are you doing to build their day-to-day skill sets and your bench strength? Do you have a ‘future-direction’ account management succession plan in place?

Developing & Training the Next Generation of Account Management will address these and other development issues in the context of building and growing your agency’s future account management structure.

On December 4, join Greg Taucher for insightful strategic and tactical recommendations that will help in developing and training your future leaders in account management and driving higher levels of frontline performance, both internally and with clients.

Key takeaways:

  • Creating the environment and a culture that enables the next generation of account management leadership to emerge, as well as recognizing and rewarding new thinking, initiatives and outcomes. (e.g. digital transformation, data driven creative platforms, etc.) from your existing staff
  • The value to both clients and agencies of putting account management staff in “stretch” positions to enable growth in personal leadership, emotional commitment, creative problem solving and business results
  • The importance of mentoring and coaching (especially coaching failure) to build trust, self-confidence and character across your organization’s present and future account management leaders
  • The value of forming internal leadership partnerships to foster collaboration, cross-discipline thinking and enterprise growth with current clients and serve as a catalyst in developing sustainable revenue growth.

Who should attend:

Senior leaders across all agency disciplines plus talent management teams responsible for the retention, growth and development of the future account management leaders in their respective agencies.

About Greg Taucher:

Greg Taucher joined the advertising department faculty at Michigan State University in January, 2016 following his saying “adios” to DDB after 30+ years in May, 2015. From 2003-2015, Greg was Director of Global Accounts & Contracts at DDB Worldwide. He also served as the agency’s Director of Global Account – Asia/Pacific from 1996-2003 and the Global Business Director on American Airlines from 1990-1996. Prior to joining DDB in 1990, Greg was Senior Vice President/Group Business Director at Tracy-Locke, an Omnicom agency headquartered in Dallas, TX.

He received his Master’s degree in Integrated Marketing Communications at Northwestern University and has a Bachelor of Science degree in Marketing and Advertising from the University of Utah.