Developing and Training the Next Generation of Account Management

Take a couple of minutes and think about the current state of your agency’s account management department.

How are your account managers being mentored and coached? How are you instilling in them the courage and resourcefulness to adapt to changing conditions and to lead growth? What are you doing to develop their leadership IQ? What are you doing to build their skills, knowledge, and competency? And, what about your bench strength? Do you have a succession plan in place for your account management team?

Developing & Training the Next Generation of Account Management will address these and other development issues in the context of building and growing your agency’s future account management strategy, structure, and culture.

Join Greg Taucher for insightful strategic and tactical recommendations that will help in developing and training your future leaders in account management and driving higher levels of frontline performance, effectiveness, and efficiency, both internally and with clients.

Key Takeaways:

  • Creating an environment and a culture that enables the next generation account management leadership to emerge, as well as recognizing and rewarding new thinking, initiatives, and outcomes. (e.g. digital transformation, data driven creative platforms, etc.) from your existing staff.
  • The value to both clients and agencies of putting account management staff in “stretch” positions to enable their growth in leadership, emotional commitment, creative problem solving and business results.
  • The importance of mentoring and coaching (especially coaching failure) in building trust, self-confidence and character across your organization’s present and future account management leaders.
  • The value of forming internal leadership partnerships to foster collaboration, cross-discipline thinking and sustainable relationship and revenue growth with clients.

Who Should Attend

Agency leadership and talent management teams responsible for the retention, growth and development of the Next Generation of account management leaders in their respective agencies.

Greg Taucher

From Assistant Account Executive to the C-Suite. In his 30+ years in account management at DDB Worldwide, Greg has managed and led local accounts, regional accounts, national accounts and global accounts. He’s run account management departments, agencies, regions, “international”, talent management, client contacts and compensation. Greg spent eight years in Asia, over 10 years “commuting” between Chicago and New York City. and is currently the Hopp Faculty Fellow Professor of Practice in the advertising department at Michigan State University.