Designing the Agency of the Future

What happened to agencies?   Once the crown-jewels of creativity, now you can’t open a trade publication without reading about how “The Agency Model Is Dying” for an endless list of troubling reasons.

Yet Matt Walsh has seen cultural and creative power at agencies that could never be replicated client-side or anywhere else.  Agencies need an operational model, culture and north star that allow them to flourish without the same old assumptions and legacy limitations that have doomed generations of agencies to the same problems and the same patterns.

Oh… and someone needs to design it.

Join Matt Walsh as he elaborates on how his agency, Green Stone is five years into attempting to do exactly that. While he and his colleagues still have a long way to go, this webinar will address what has been  learned on that journey about the operational, cultural and creative design of agencies, with an eye toward actionable insights that can be applied to your personal and professional life whether you’re the smallest of freelancers or at the biggest of agencies.

Key takeaways:

  • – For both professional and personal health, it’s critical that we recognize and challenge the assumptions that are limiting our careers, workplaces, creativity and lives
  • – There is no single “right” answer. The best companies need to design an adaptive operational model with a diverse spectrum of working relationships offering different answers for different people
  • – Creativity no longer needs to look like a semi-circle of people around a whiteboard with post-it notes in an exposed brick office with exposed duct-work in a trendy part of a big city with a bunch of 12-hour-workday hipsters in Warby Parker “making magic in the room”. You cannot only replicate the magic in the room, but you can make even more magic by breaking down the room all together
  • – Don’t underestimate the power of little things. They can often matter more than the big.

Who should attend:

  • – Legacy digital, product and brand agencies who are trying to reinvent themselves to stay relevant in an era of shrinking retainers, in-house creative functions, and echo-chamber creative
  • – Clients who are trying to build those in-house teams while not replicating the mistakes of the agency world
  • – And countless freelancers who are building their own brands and businesses project by project.

About Matt Walsh:

Matt Walsh is the CEO + Founder of Green Stone, a Digital Experience Agency that strives to earn loyalty for their clients through the crafting of the most delightful, intelligent and effective products, interactions and journeys in the world. Almost six years in, the firm has already had the pleasure of delivering strategies and solutions for Twitter, Finish Line, American Express, Samsung, Logitech, Beats By Dre, Breville, Local Motors, Toca Boca and many others.

Prior to founding Green Stone, Matt spent 8 years building and leading a team of 25 Experience Designers at Crispin Porter + Bogusky, designing all types of innovative and effective products, platforms and experiences for Domino’s, Volkswagen, American Express, Best Buy, Old Navy, Vail Resorts, Burger King, Microsoft, and more.  Before that, he spent a couple of years at R/GA on the Nike account where he helped create and redesign a number of influential platforms including NikeID, Nike+, and

Through that journey, his projects have been recognized over 65 times by the major marketing award shows, including multiple Grand LIA, Grand Clio and Cannes Grand Prix and Titanium awards, but he gets far more excited about winning the hearts and minds of the people he designs for.