Building the Future of Agency Management

The global talent war is on. To successfully combat it requires a steady stream of emerging leaders at every level.

Cultivating the next generation of agency management is one of the most critical tasks at hand. It takes deliberate effort and, done right, can help build a powerful pipeline of qualified internal leaders. Done wrong or not at all, can lead to ineffective managers, weak teams and little to no growth potential for employees.

What are some of the key skills missing in internal talent pools and how can agencies better prepare them for success?

In this webinar, we’ll cover some must-have skills for the next generation of leaders to be better prepared to step into bigger roles, skills that today’s agency managers will need to succeed in the ever-evolving workplace.

Now more than ever, it’s essential that junior and mid-level employees be armed with tools to develop to their fullest potential. We’ll cover the 4 critical skills required in next generation development that both employees and agencies can put to use and make an immediate impact on the quality of pipeline talent.

On April 4 join Cecilia Gorman as she takes you through the most effective strategies for building the future of agency management.

Key takeaways:

  • How to Identify Actionable Next Steps for Building a Stronger Talent Pool From Within the agency
  • Learn the #1 Roadblock to Developing Junior and Mid-Level Talent
  • Understand How Better to Arm Emerging Leaders with Tools to Grow their Leadership Skills
  • How to Navigate the Critical Balance Between Autonomy and Accountability
  • Understand The Changing Face of Performance Feedback and Ways to Keep Up.

Who should attend:

This webinar is directed to human resources professionals, agency executives and senior leaders looking to bolster their employee development programs with robust insights and guidance; Junior and mid-level talent who want to learn how best to develop themselves and their careers should also attend; And other agency managers who want tips on growing the emerging leaders on their own team.

About Cecilia Gorman:

Cecilia Gorman is the owner of Creative Talent Partners, a training and development company focused in the advertising and creative industries, and the co-founder of Empowership, a year-long training and mentorship program for advertising women. Cecilia has worked at agencies large and small, spending the bulk of her career at Y&R Irvine where she was VP/Creative Services. She led Global Creative Operations at Oakley and was head of HR and Training as VP, Organizational Leadership at West Coast agency based Innocean, USA.

Cecilia conducts workshops, webinars, coaching and keynote presentations that develop manager skills, productive communication and increased leadership acumen. Some of her agency clients include RPA, JWT Inside, IPG, wPromote, Garage Team Mazda, Amobee, Designory, and advertiser clients include Oakley, Retail Design Collaborative, The Lucas Group and United Sports Brands.