Too often clients perceive agencies as trying to “sell them something” whether it’s creative or a media buy vs. solving their problem and building their brand. No wonder their biggest complaint is the agency doesn’t understand our business. Many think the agency is focused more on producing great creative work that gets them awards and notoriety vs. driving their business.
Part of the problem is strategy shouldn’t be relegated to just the agency planning department, if there is one. The entire agency needs to think strategically understanding the client’s issues and objectives to help develop strategies so you’re all part of the solution.
Your leverage is the agency can do things the client can’t or doesn’t know how to do, so you can be their secret weapon.
Join Jim Rowe who will provide insight into both the client’s perspective and strategic planning tips and tools to strengthen your success rate and build long term relationships.
- Think Like A Client so you become a trusted resource to solve their problems vs selling them
- Embracing your #1 responsibility is to generate results will earn you a long term partnership
- A unique method to prove consumer support of creative, makes it is easier to sell great work
- Ensuring everyone knows the clients’ business demonstrates it’s agency culture vs sales talk
Who should attend:
- Senior management, account, planning, creative and media leadership teams
- Client facing contacts
About Jim Rowe:
Jim Rowe Marketing is a branding / strategic planning resource crafting brand growth for smaller clients. Jim has held senior client and agency positions:
- Brand Manager Coke; VP Marketing Cutty Sark
- President Saatchi’s HMG Promotion (Miller, Kellogg’s, Hardee’s) and InterMark divisions.
- Cofounded MME providing strategic marketing & 360 services with exceptionally long client tenures (many 15-20 years+) before retiring after 27 years, getting bored and starting JRM.
- He has brought in over 25 accounts and is set to publish a 2-book series on strategic business communication called Get Your Ducks In A Rowe.