Filament celebrates 21 years in business!

In October 1998, I took the leap and left my corporate job. At the time, it seemed like a big risk and a scary proposition. While starting a business is not for everyone, I can honestly say that outside of marrying my wife, starting Filament was one of the best decisions I have ever made.

Through the years we have worked with so many incredible, inspiring individuals and learned from them at every step. Many are still clients and friends. Some have gone on to other careers, some have retired and unfortunately, some have passed. There are too many to call out everyone but Mike Hughes, former creative leader and President at the Martin Agency, left a tremendous impression. His love of making the work better while insuring that the focus is always on the creative work and not the creative person was incredible. Sadly, Mike passed away from lung cancer 2013. He was an industry icon that will be missed.

Others have gone on to start their own agencies or rise to the very top of the industry as executives at holding companies. It is always rewarding when you see the genius in a person, then watch others see the same genius and watch the promotions that quickly follow.

It has been a wonderful 21 years and we all look forward to many more years.

Thank you all for showing your support over the many years.

Sincerely,

Mark

Webinars on Demand

After three years of offering agency specific webinars to our agency clients, Filament is now in the process of creating a library of on demand webinars for our clients. We currently have over 50 webinars on various topics in a sortable database of content. We still have some quality control to go through with the developers but Webinars on Demand in on the horizon. We will keep you posted when it goes live. In the meantime, here is sneak peek…

MM and M Awards

It is always great to have an opportunity to connect with some longtime friends and celebrate the the great work in our industry. While pharma advertising only represents about half of Filament’s client base, it was still wonderful to catch up friends. Congratulations to all of the winners!

2019 Website hits surpass 1,000,000 in July!

2019 has proven to be a very exciting and busy year. Training, pitch consulting and webinars are doing very well and a number of new clients have joined the Filament family of clients. Beyond client/revenue growth, website traffic is through the roof with over 1,000,000 hits to our site already this year. Admittedly, a great deal of this is search engine traffic but a great deal of it is client and prospect traffic. Very exciting!

Over 10,000 webinar viewers!

As we start the new year, it is time to look at the progress we have made in two and a half years of hosting webinars.  Bob Linden has led the charge assembling a variety of topics and speakers that address many of the challenges facing advertising professionals.  While there have been scores of topics, some of the most popular have been Managing Creative Staff, Presenting and Sell Creative, Negotiation Skill for Account Staff, New Business Tips and many more.  For a comprehensive list of webinars available for purchase click here.  

What started as a relatively small offering has grown and grown.  This past year, Filament exceeded 10,000 viewers of its webinars.  It is great to see the market responding to some great content.  Kudos to Bob for putting together a terrific collection of speakers and topics.

More industry leaders joining Filament

2018 has been an exciting year so far for Filament webinars.  The roster of speakers is getting better and better.  Luke Sullivan (former CD from GSDM, The Martin Agency and Fallon) has been a highlight of our webinar seasons has been joined this year by Hart Weichselbaum (former head of planning at The Richards Group), Laurie Coots (former CEO of TBWA) and famed author Stephen M.R. Covey.  It has been a pleasure to be working with industry icons to develop rich content for our clients.

As our webinar offerings continue to grow, we are reaching deeper into the advertising industry to find useful insights for our audience.  In addition, we have started to reach out to thought leaders beyond advertising that can bring a fresh perspective to the challenges facing agencies and thoughts on how to deal with clients that are demanding smarter and quicker thinking from their agencies.

2019 should be an exciting year as we look to add more speakers and new topics.  We are already in discussions with some very exciting, household names in the industry and look forward to making new speaker announcements at the beginning of the year.

Have a Happy New Year everyone.

 

 

Luke Sullivan hosts yet another incredible webinar

I don’t often post about webinar content.  With a half dozen or more webinars per month, plus existing client work, it simply becomes too much.  That being said….Damn!  Luke Sullivan is amazing!

If you haven’t heard Luke in a webinar or in person, you are missing one of the industries most insightful and entertaining speaker.  His years at Fallon, The Martin Agency and GSDM give him incredible perspective on what makes for great work, how to make and how to manage the staff that make it.

Part of the genius of Luke’s webinars is that he is no longer directly tied to the industry.  He is now the dean of the ad school at Savannah College of Art and Design.  Because he is no longer in the industry, he is not concerned about his next job.  As a result, he gives you his honest, unfiltered point of view about advertising.  Suffice it to say, that Luke unfiltered is both educations and very entertaining.

Filament turns 20! One more year and we are legal;-)

Filament is happy to announce our 20th Anniversary.  What started with a commitment to bring personalized training to a few clients has grown into only communcations consulting firm exclusively for the advertising and communications industry.

A few trusting, faithful clients in the early years like the Martin Agency, Grey, Siddall and GSW got in at the ground floor.  Fast forward 20 years and Filament has clients in the North and South American, Europe, Australia and Asia.  We are a client in Africa away from  covering the world (no offence to Antarctica, but without an agency, you are not a continent to us).

Thank you to all our clients over the years that have helped us to embrace that ad industry.

Filament President Mark Schnurman is hired by MM and M to be their keynote speaker

MM and M magazine, the industry leading trade publication for the pharma advertising community engaged Filament President Mark Schnurman to be the keynote speaker at their conference on The Evolution of the Advertising industry.  The conference took place in Manhattan on October 4, 2018.  Mark shared the stage with Ed Mitzen, founder of Fingerpaint as well as other industry leaders participating in various panel discussions.

Mark was asked to speak about the changes in the advertising pitch landscape and offer insight as to how to better compete in a crowded pitch market.  Agency execs, new business staff as well as clients peppered Mark with questions and stories about pitches gone bad.    Nearly 100 advertising and marketing folks were in attendance discussing how the industry is changing and what agencies need to do in order to not just survive but thrive in this new advertising universe.