Doritos is Super…again

It seems that every year, Doritos wins the Super Bowl. Granted there are always a collection of great spots every year, but rarely does one brand do a great job every year.

Owning the triangle is brilliant. Owning something as simple as a shape has endless opportunities and is a campaign that could live for years.

Love it…

Filament adds MSU professor Ross Chowles to webinar staff

We are very excited to have Ross adding his expertise to our webinar offerings. Ross has won all of the major awards since founding The Jupiter Drawing Room many years ago. He has since gone on to teach at Michigan State University and be a judge at both The One Show and The Cannes Lions.

Over the years, Ross’s main skill has been understanding how to motivate the creative staff and have the develop better and better work.

Welcome aboard Ross!

Growth Growth Growth!

As a very small business, our idea of tremendous growth may be different than some of our clients who have staff measuring in the hundreds (or thousands) and revenues well beyond what we could ever imagine. Still, for many of our clients landing seven new accounts in a year would represent a good year.

In the last 7 months, Filament has expanded our portfolio of clients to include 7 new ad agencies and public relations/affairs firms. The new clients represent a terrific cross section of the industry including international public affairs, small ad agencies, large agencies, pharma, digital and consumer ad agencies.

All seven new firms came to us through client referrals which is always welcome from a business perspective but is more importantly an affirmation that what we are doing helps people become more effective communications whether that is in a management setting or in a new business setting.

It is an exciting time in our industry and we are thrilled to welcome our new clients into the fold.

Filament Independent Agency Forum celebrates 2nd anniversary

What started as a forum to help our independent agency clients discuss operating during Covid has grown into a larger group of agencies discussing not just Covid issues but many of the challenges running a independent agency in a difficult economic environment.

The pace of change at the beginning of the pandemic was so fast that meetings were held every two weeks. It seemed that just when we felt we are getting a handle on an issue, at the next meeting two weeks later everything had changed.

As the pace of Covid change started to slow, meetings went to once per month and the group has now settled into a quarterly schedule. The topics have changed but the benefit of having agency executives from different organization is still there.

MM and M announce Pinnacle Awards Honorees

I realize that awards ceremonies can be a bit self congratulatory but at the same time it is important to recognize greatness in the healthcare marketing industry. We have awards for up-and-comers and awards for lifetime achievement but great job MM and M for recognizing people in the prime of their career with the Pinnacle Awards.

Congratulations to Frank Powers and Jay Carter for both being recognized for their contributions to the healthcare marketing community. I have know them both for many years and the deserve the recognition.

Congratulations to all of the honorees! You are in great company!

-Mark Schnurman – President — Filament Inc

Jay Carter Named Industry Person of the Year by Med Ad News

Med Ad New has named Jay Carter Person of the Year (read here) and it could not have gone to a more deserving person. It is worth noting that this is person of the year not marketer of the year. It goes without saying that Jay is an incredible marketer… to his credit he is an even better person. While he is quick to share the credit for his success with a long list of co-workers and clients it is a little bit more difficult to share the credit for being person of the year.

Having worked closely with Jay for over 20 years, I am happy to see my friend get recognized for his many achievements.

Congratulations Jay!

Here’s to a better 2022

Last year at this time, I wrote about the prospect of a better 2022. Again, I am writing the same thing. But there is a bit more hope for 2022 than there probably was for 2021. Vaccines are on the way. Treatments seem to better. From a business perspective, we have all figured out work from home or at least figured it out enough.

While I am not sure that a return to normalcy is going to happen any time soon, perhaps a return to a little bit of normalcy is not too much to ask.

Stay safe…stay well…Happy New Year!

Filament’s research on Agency Reopening published by MM and M magazine

As agencies started to consider a post-Covid existence, the issue of reopening the office has come to the forefront. Filament’s Independent Agency Forum worked to combine both qualitative and quantitative surveys to help get a better understanding of how employees will expect to use the office in the future.

MM and M magazine today published some of the overarching themes of the research. Click here to read the article.

Filament Forum result to be published in MM and M magazine

After a brief conversation with MM and M magazine, they have expressed interest in publishing the survey findings from Filament Independent Agencies survey on re-opening the office.

While the findings are not complete yet, it is exciting to see so much interest in the marketplace for our survey findings.

We will publish a link to the article when it is published.

Filament Independent Agency forum addresses re-opening issues

The Filament Independent Agency Forum has grown to over a dozen organizations representing a variety of communication firms. As we all get closer to the idea, if not reality, of reopening the forum conducted both qualitative research as well as a quantitative survey with nearly 500 employees respondents.

The research dove into areas of concern including:

  • what did staff like about working from home
  • what did staff dislike about WFH
  • what are staff expectations as we start to consider re-opening the office
  • how has the role of the office changed since Covid
  • what are tasks are best handled best in the office (or from home)
  • what does staff miss most about the office

Some of the qualitative responses were surprising and we look forward to seeing if those responses show up in the quantitative survey.

We will keep you posted as the findings are available.