Mark Schnurman part of a webcast panel discussion hosted by Ed Silverman of Pharmalot
April 26, 2011
Mark Schnurman was part of a webcast panel discussion hosted by Ed Silverman of Pharmalot. The panel discussed the navigating the procurement process for pharmaceutical advertising pitches.
The panelists came from a variety of backgrounds giving the audience a look at procurement from different points of view. Other panelists included Michael Thyen, Director, Marketing & Sales Global Procurement, Eli Lilly and Deborah Dick-Rath, Senior Vice President, Healthcare Practice Leader, FactorTG.
Issues covered during the webcast included:
• How big a vote should procurement get in the decision making process?
• When should procurement get involved and what should their role be?
• What should procurement tell an agency before the pitch?
here to view the webcast.