Why and How to Benchmark Your Agency: Proven Practice for Gaining Performance Improving Insights

You’re investing time, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments? 

These are the insights that benchmarking can help deliver.

How do you survive and thrive in an environment where agencies must continuously adapt and deliver more, faster, better and less expensively? You can’t do everything! Yet you must stay at the front of pack to grow the agency. This means that the agency needs to constantly appraise and improve your agency’s capabilities and processes.  Welcome to the world of benchmarking.

Benchmarking is a method used to discover all types of best agency practices to support continuous improvement that will give you an edge over your industry peers.

 On May 15 join Laura Patterson, president, VisionEdge Marketing, who has been helping agencies and marketers benchmark their way to the forefront for over 25 years.  Join this session to learn how to use benchmarking to future proof your agency’s success.

Key takeaways:

  •  What is benchmarking and why use it
  • Methods for benchmarking
  • What should be benchmarked and how do you prioritize?
  • How to spin up a benchmarking initiative and where to start.

Who should attend:

Anyone in an agency leadership role who is interested in outperforming the competition and focused on identifying opportunities to deliver more value to clients, should attend this session.

About Laura Patterson:

Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”.  Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline.

VisionEdge Marketing specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations.  Martechexec selected Laura as one of the top 50 women in marketing technology. Laura currently serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.