Thriving as a Female Manager in the Male Dominated Ad Industry

Managing at agencies is challenging, given the client-driven, fast-paced, and entrepreneurial nature of the business.  Vague bosses, demanding clients and getting the most from less experienced staff can be a challenge to the most skilled manager.  Add to this, gender pay gaps, work-life balance, double standards and the challenges continue to mount. Most management challenges cut across gender lines; however there are some that disproportionately affect women more than men.   

On September 27, join Pam Bloore, co-founder of Filament Inc, who will address the aspects of the management role that can require extra attention for women to navigate. Pam will help you become aware of, recognize and make the most of your strengths as well as avoiding common management mistakes.

Key takeaways:

  • Handling the “double standard” for women managers’ behavior
  • Identifying management approaches common to women and the strengths and weaknesses of each
  • Improving the fine art of managing your manager
  • Effectively navigating staff problems/conflicts
  • Finding an appropriate leadership tone
  • Avoiding common management mistakes that erode your authority
  • Understanding advantages women typically have over their male counterparts
  • Motivating and inspiring employees
  • Giving negative feedback
  • Navigating employee/boss relationships
  • Learning decision-making tools that build leadership qualities.

Who should attend:

  • If you currently hold a management position and want to achieve more
  • If you find your current management position draining, frustrating
  • If you are likely to be promoted soon into management or have goals of becoming a manager.

About Pam Bloore:

Pam is an executive management and communication coach as well as one of the co-founders of Filament Inc. She has worked with many agencies including The Martin Agency, Publicis, Leo Burnett, McGarryBowen to name a few. Content for this webinar came from Pam’s observations from facilitating numerous group management training programs as well as her experiences in private executive coaching with both men and women.