Project Management for Account Managers

Every agency has its own process for managing workflow. In some agencies, account managers are responsible for both managing projects as well as client relationships. In others, separate project management teams move the work through the agency.

But no matter how the agency’s workflow process is structured, project management proficiency can mean the difference between a project that lands excellent results for you and your clients, or just comes up empty.

Being a great project manager requires you to be good at inspiring and leading teams, mastering negotiations, facilitating internal and external communications, and resolving the conflicts that invariably arise between team members. To complicate matters, account and project managers increasingly have to coordinate efforts with outside agency partners working on behalf of the same client.

On November 16, join ad industry veteran and talent development consultant Gary Duke, who will review techniques for improving your project management skills, no matter whether you’re an agency account manager or a member of a project management team.

Key takeaways:

  • How to navigate evolving project deliverables while still keeping everything on time and on budget
  • How to prepare for and lead effective project kickoff and status discussions, whether planned or on the fly
  • Understanding different communication styles and leveraging them to enhance team communications
  • Recognizing and managing the 4 stages of team relationships
  • Your role in minimizing the potential for team conflict and miscommunication.

Who should attend:

Anyone who manages agency workflow and who would like to become more effective and efficient in the day-to-day management of projects.

About Gary Duke:

Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees.

Gary applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. He has worked with many of the industry’s leading independent agencies and top global firms — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, GroupM and Publicis — as well as some of the world’s leading consumer brands.