In today’s fast-paced, project-based world when there’s no time for missteps or miscommunication with clients, account managers and team leads must know how to navigate potentially difficult conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc.
These skills become particularly important when your firm is one of several agency partners working together on behalf of a common client — and you find yourself operating among multiple parties who may have competing interests.
On July 12, join Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder, for an illuminating webinar in which you’ll learn how to navigate potentially uncomfortable conversations, while keeping both the client’s and agency’s best interests in mind.
- The key role of emotions in any negotiation with clients
- How to leverage your — and your client’s — emotions to your advantage
- The 5 conflict management strategies
- How to plan and prepare for a successful client negotiation.
Who should attend:
Account managers, project managers, team technical leads and anyone who is client-facing and has to negotiate with clients or conduct potentially difficult client conversations.
About Gary Duke:
Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, strategic and communication skills of their employees. He applies his 25+ years of ad agency and client-side experience to every training session, infusing learning theory with practical real world knowledge — and more than a few hair-raising stories along the way.
Gary works with many of the industry’s top independent and global agencies — including Havas Worldwide, Ogilvy, Publicis, Leo Burnett, and IPG — as well as some of the world’s leading consumer brands, including Coca Cola, Marriott and National Geographic, among others.