Managing to Lead: How Agency Managers Become Great Leaders

You are a machine when it comes to getting things done. Your work is as good as it gets and nothing waits on you. That’s why you keep getting promoted.

Now comes the hard part…getting other people to perform as well as you.

The skills required to be a strong agency manager are growing increasingly complex, especially dotted line connections beyond the org chart, but typical training only covers executional basics.

On May 10, hear former Leo Burnett account director and Houston Rockets creative director Jeff Hiller present essential takeaways and highlights from a management workshop conducted for 10,000+ agency professionals.

This webinar is designed for experienced managers in all disciplines to enhance your ability to lead high functioning teams.

The focus is on Goal Setting, Delegation and Accountability. Top managers look at more than just client spending, billable hours and actuals to budget. They influence the efforts of every person that will lead to team goals. How many projects beat deadline? How many times does work get revised? How often are expectations exceeded or big ideas recommended? How would you even know? “A lot” is not very helpful.

People naturally rise to the occasion when they know exactly how their specific contributions affect the outcome, when they collaborate on establishing milestones and are empowered to make it happen. Anyone can pick a number, but only brilliant managers bring everyone into alignment.

This webinar provides strong managers the insights to become even better at leading agency teams.

Key takeaways:

  • Identify unique measurables for direct reports and lateral teams
  • Employ high engagement planning to secure buy in to targets
  • Delegate effectively and monitor without micromanaging
  • Use ongoing results to instill day-to-day self-management
  • How to course correct, address issues and build on successes.

Who should attend:

Experienced managers in all agency disciplines, including those who manage direct reports or have influence over people working in other groups.

About Jeff Hiller:

Jeff Hiller is Director of Learning & Development at JB Training Solutions. Jeff started at Leo Burnett Chicago where he became VP/Account Director and earned 7 EFFIE Awards. He later owned a high end retail chain, was Marketing/Creative Director for the NBA Houston Rockets, and VP/Marketing for Four Hands Imports, a 3-time Inc 500 Fastest Growing company. Jeff conducts 100+ workshops a year on business skills, management and sales for agencies including Omnicom, IPG and Publicis Groups and advertisers including Phillips 66, Marriott and Eli Lilly.