Making Paid Social Media Work Harder For Your Brands

Your brand is already using social to build a community and drive awareness — but how much have you leveraged some of the most powerful ad platforms on the planet — social paid media?

Between Facebook app installs campaigns, Twitter lead-gen promotions, LinkedIn sponsored content, Instagram retail ads and Snapchat geo-filters — find out how your brand fits into the mix.

On June 13, join David Linden as he takes you through the ins and outs of using paid social to drive awareness, clicks, retention and conversion for your brands.

Key takeaways:

  • Learn how to plan and execute paid social media across Facebook, Instagram, Twitter, LinkedIn and Snapchat
  • Integrate paid social into larger media plans for maximum exposure
  • A/B test creative before posting organically across different platforms
  • Understand why re-targeting is the best way to reach your brand evangelists.

 Who should attend:

Social media strategists, Creative Directors, Media Planners, Account Service, Community Managers.

About David Linden:

David Linden is the Global Head of Social Media at Bloomberg LP where he oversees the social media efforts of the company — primarily to drive Bloomberg Terminal sales and increase awareness of philanthropic initiatives.

With a mix of agency and client-side experience — he has worked with Fortune 500 companies to drive growth and improve ROI using social media and emerging digital platforms.