Making Influencer Marketing Work for your Clients: 8 New Rules for Influencer Marketing — May 31 — 1:00 – 2:00 ET

  • Is influencer marketing a bubble waiting to burst?
  • How do I make influencer partnerships more than just a glorified product placement?
  • Is it worth the hours, money and fees? Most importantly, how do I know it’s working?

Whether you’re on the agency-side or client-side, we have all asked ourselves at least one of the questions cited above.

In the past five years, we have witnessed influencer marketing go from a fringe tactic to crucial component whether it be for indie brands on the rise or established Fortune 500 companies.

While influencer-led campaigns continue to gain legitimacy, not all programs are created equal and some are completely wasteful.

As a company built on influential relationships, VIRTUE has a point of view on how to create successful influencer partnerships, and that starts with asking and answering the first question correctly: What business problem are we trying to solve? 

By starting with this question, the focus is no longer just on who to partner with, but also why, when, and how.

On May 31, join RG Logan as he unpacks the 8 rules to follow when considering influencer partnerships as part of your marketing mix. From identification and negotiation to creative development, we’ll show you how to go beyond the transactional and ephemeral relationship and actually create meaningful content that moves the needle.

Key takeaways:

  • How to set your team up for success
  • How to identify the perfect influencer and build lasting relationships
  • How to evaluate your investment
  • What an influencer brief looks like
  • How to define and measure success
  • The difference between always-on and campaign-led influencer partnerships.

Who should attend:

This webinar is for anyone involved in a brand’s advertising initiatives, regardless of discipline, who have an interest in harnessing the power of influencers.

About RG Logan:

RG Logan leads a team of brand, communications, social, and influencer marketing strategists across all of the VIRTUE’s U.S. brands including: ABInBev (Bud Light, Budweiser, Natural Light, Hoegaarden), Asics, Bacardi (Cazadores), lululemon, Marriott Loyalty Rewards, Michelin, Unilever (Dove Men+Care, Suave, TRESemme).

He cut his teeth in research, working at Hall & Partners, where he spent his days speaking to consumers on behalf of brands to understand what makes both tick. From there he joined 360i, where he helped develop the strategy for the Oreo Daily Twist campaign, and later Carrot Creative, where he built the strategy discipline and team from the ground up. Prior to joining VIRTUE, RG was head of strategy at Pereira & O’Dell New York, where he developed the strategy for the award-winning NETSCOUT branded documentary ‘Lo & Behold’, directed by Werner Herzog. During his time there, he also worked on a number of fully integrated campaigns across categories including, Blue Apron, Timberland, and National Geographic.