In today’s economic challenges, agencies need to pay more attention than ever to getting the money right. Account leaders, creatives and media staff in the agency who aren’t in the accounting or finance departments need to understand how their agencies make money, how to make sure the agency is getting paid and making a profit, how to avoid common financial mistakes and where the money goes once received by the agency.
Too often, agency people are brilliant in their disciplines, but less familiar with the financial realities of the business. Some managers were never taught how agencies actually make money in the first place. But it’s how client work is managed day-to-day that determines whether an account will yield its anticipated profit, no matter what assumptions are built into the compensation agreement.
On May 9, join Sheila Campbell, Wild Blue Yonder as she reviews five possible strategies to use for talking about money with clients and how to size up situations so they can use the most effective approach.
– the basics of agency financial underpinnings
– how to protect the agency’s financial interests with clients
– why write-offs are so much more damaging than they appear
– what to watch for to make sure write-offs don’t happen
– how everyday decisions make a huge difference in agency profitability
– how to talk effectively with clients about money.
Who should attend:
This webclinic is useful for anyone from junior AEs to account supervisors, as well as creative, production, direct, digital, public relations and promotion managers who have financial responsibilities on their accounts.
About Sheila Campbell:
Sheila Campbell is the founder of Wild Blue Yonder, a training and consulting firm for agencies and marketing-oriented companies of all types. Her clients have included a contingent of the largest agencies in the U.S. and Canada, as well as organizations like Coca-Cola, Princeton University, 4As (American Association of Advertising Agencies), Asociación Mexicana de Agencias de Publicidad and the Institute of Canadian Advertising (ICA).
Her webclinics and live workshops covering a wide variety of subjects, consistently receive some of the highest ratings in the industry.
Before founding Wild Blue Yonder, Sheila was CEO of Rosenthal, Greene and Campbell which was based in the Washington, DC area.