Innovation 2018: Emerging Tech Trends in Marketing for 2018 And A Look Back at 2017

We are constantly bombarded with new and exciting creative technologies that rock the world of marketing and open up new possibilities for brands to attract, engage, locate, convert and retain customers. Keeping up with the latest cutting edge developments is essential, and so is making sense of what they mean for you and your clients!

Join us on January 18th when Jeremy Kagan, Professor of Digital Marketing at the Columbia Business School and author of the new textbook Digital Marketing: Strategy & Tactics, will review key areas of innovation from 2017 and those to watch in the coming year. We’ll talk about leading edged and bleeding edge, with emphasis on what you can do today, and what might impact clients in the future.

Key takeaways:

  • The Digital Home, the Connected Car, and the Internet of Things (IoT)
  • The major shifts in Mobile, from Google and beyond
  • Voice Search and its marketing impacts
  • E-Sports, Post Cable Video, Gaming, and new ways to engage
  • Content and Influencer marketing in the age of fake news
  • New Business Models and Trends in Retail Tech

… and what’s going to be on everyone’s minds in the new year regarding the tech world!

What can you expect from this webinar?

A review of some of the most important social, mobile and creative technology trends from 2017 from a strategic viewpoint, with some practical insights on what you can use for clients today.  A guide to where clients will need your expert advice in the near future, and where to build your agency skills.

Who should attend?

This webinar is ideal for all agency staff but essential for those people charged with inspiring and leading the client in Strategy, New Business, Account, Planning and Creative teams.  If you have or want to have input on what’s new and exciting for clients and where to look for growth… this is for you.

About Jeremy Kagan:

Jeremy Kagan is a strategy consultant in digital media and the founder and former CEO of digital marketing technology startup.  Kagan is also a Professor at Columbia Business School, where he teaches Digital Marketing Strategy to the full time and executive MBA programs. Kagan’s corporate training clients range from large manufacturing and CPG clients, to traditional and digital agencies around the country.